UFC’s Paramount+ Debut Scores Big with Viewers

The debut of UFC on Paramount+ has proven to be a significant success, especially with the recent event UFC 324. This event marked the UFC’s first numbered monthly show under its new media rights agreement with Paramount+. Despite facing some minor challenges, the overall reception was overwhelmingly positive, highlighting some of the best moments in recent UFC history.

Key Highlights from UFC 324

The main card showcased thrilling matchups that captivated viewers. Here are some of the key fights that defined the event:

• Waldo Cortes-Acosta vs. Derrick Lewis: Cortes-Acosta achieved a knockout victory in the second round, revitalizing interest in the heavyweight division.
• Suga Sean O’Malley vs. Song Yadong: O’Malley overcame an early deficit to secure a unanimous decision, ending a two-fight losing streak and reaffirming his status as a bantamweight contender.
• Justin Gaethje vs. Paddy Pimblett: In the main event, Gaethje controlled most of the bout, winning the interim UFC Lightweight Championship and enhancing his star power, while Pimblett emerged as an even bigger name despite the loss.

Gaethje’s Impressive Victory

Justin Gaethje’s unanimous decision victory over Paddy Pimblett is now a frontrunner for the Fight of the Year award. This battle showcased Gaethje’s dominance and strategic ability, while also furthering Pimblett’s reputation in the sport.

As a result of this matchup, Gaethje solidified his position in upcoming high-profile events, including the anticipated White House show later this summer. This engagement will not only be available on Paramount+ but also broadcasted on CBS.

Impact of the UFC-Paramount+ Partnership

Only four weeks into 2026, the UFC-Paramount partnership appears to be on a promising trajectory. UFC’s shift from a traditional pay-per-view model to a subscription-based approach aims to attract a broader audience. UFC 324 serves as a testament to this strategy, demonstrating that compelling fights can drive viewer interest and retention.

As fans look forward to the next event, UFC 325, scheduled for January 31, the anticipation is palpable. UFC and Paramount+ hope to build on this momentum, which could signal a new era for the sport.

The substantial $7.7 billion media deal reflects the UFC’s ambition to succeed in this new digital landscape. While it’s too soon to measure the long-term success, the favorable reception of UFC 324 suggests good things for the future.