TikTok’s New Terms: Do They Track Race, Gender Identity, Immigration Status?
On January 23, U.S. TikTok users encountered a new Terms of Service (ToS) upon opening the app. This prompt required users to agree to the updated terms to continue using the platform. The changes come following a shift in TikTok’s ownership structure, which now features a U.S.-majority ownership as part of negotiations involving former President Trump and his administration.
TikTok’s Ownership and Compliance Updates
The recent ToS adjusts to comply with various regulations, including the California Consumer Privacy Act (CCPA) and Washington’s My Health My Data Act. The newly formed TikTok USDS Joint Venture LLC incorporates these state privacy obligations.
Concerns Over Data Collection
As users reviewed the updated ToS, some raised alarms about specific language related to data tracking. Mention of collecting information on immigration status, religious beliefs, race, gender identity, and medical diagnoses was particularly troubling for many. Users expressed concerns on social media about potentially granting more personal information access to TikTok.
Current Data Collection Practices
Despite user fears, TikTok’s updated Privacy Policy does not significantly change its existing data collection practices. The platform has always collected a range of personal information, including details regarding sexual orientation, citizenship, and mental health, and reserves the right to analyze user-generated content.
New Privacy Policy Highlights
- Explicit admission of collecting precise geolocation data, depending on user settings.
- Reminds users that sensitive personal data may still be collected from content prior to posting.
- Third-party advertising policies have expanded to allow customized ads based on user information.
The updated policy emphasizes that sensitive personal information could be processed according to applicable laws, particularly regarding the CCPA.
Generative AI and Content Moderation
Additionally, TikTok introduced new guidelines concerning generative AI. Users are prohibited from using AI bots or manipulating the app’s own generative tools. This aligns with TikTok’s Community Guidelines, which aim to maintain content integrity.
User Reactions and Future Implications
Some TikTok users have expressed intentions to leave the platform due to these changes. Concerns about government oversight and data privacy have intensified following federal scrutiny of the app. TikTok’s new leadership is also expected to align the app’s content recommendations with U.S.-centric goals.
In summary, users are encouraged to review these new terms. Awareness of TikTok’s data handling and implications is crucial for navigating the platform’s features responsibly.
