TikTok Expands User Data Collection: Discover the 3 Major Updates
TikTok has recently updated its user data collection policies, prompting users to agree to new terms of service before accessing the app. These changes come as TikTok transitions to TikTok USDS Joint Venture LLC, a new entity with American majority ownership, following requirements set by the US government.
TikTok’s Expanded User Data Collection: Top 3 Updates
The updates mark a significant shift in how TikTok handles user data, with three major changes users should be aware of:
1. Enhanced Location Tracking
One of the most significant changes allows TikTok to track users’ precise locations. Previously, the app only collected approximate location data. Now, if permissions are granted, TikTok can access detailed GPS-derived information, capturing users’ exact locations.
- Old Policy: Collected approximate location based on SIM card and IP address.
- New Policy: Can collect both approximate and precise GPS location if location services are enabled.
2. Monitoring AI Interactions
The new privacy policy also includes explicit provisions for tracking user interactions with TikTok’s AI features. This encompasses user prompts, as well as any AI-generated outputs. The metadata related to these interactions will also be automatically logged.
- Previous Policy: Did not specifically mention AI interactions.
- Current Policy: Includes metadata from AI interactions and user-generated content.
3. Expanded Advertising Network
A less obvious change involves TikTok’s approach to advertising. The platform will now use the data it collects to serve more relevant ads to users not just within the app, but across the web. TikTok has also acknowledged working with publishers to gather new data for ad targeting.
- Old Policy: Focused primarily on in-app advertising.
- New Policy: Utilizes collected data for broader online ad targeting.
As TikTok navigates this new phase of operation under American oversight, users should be vigilant about the implications of these updates. Understanding the extent of data collection will empower users to make more informed choices regarding their privacy settings.
