Joe Keery Invests Stranger Things Earnings to Revolutionize Music Industry
Joe Keery, known for his role as Steve Harrington in Netflix’s popular series, Stranger Things, has made significant strides in the music industry. After the series concluded, Keery channeled his earnings from acting into his music career, leading to groundbreaking success as an independent artist.
Joe Keery’s Musical Breakthrough
In 2022, Joe Keery released a single titled “End of Beginning” under his stage name, Djo. This baroque rock song quickly gained traction, breaking streaming records on various platforms, including Spotify. Within weeks, it became one of the most streamed songs globally, outpacing numerous popular artists.
- Song: End of Beginning
- Artist: Djo (Joe Keery)
- Release Year: 2022
- Streaming Success: Over 2 billion streams, making it part of the “2 billion club”
The Impact of Stranger Things
While “End of Beginning” was not featured in Stranger Things, Keery acknowledges that the finale of the series boosted interest in his music. The emotional resonance of the show’s conclusion likely connected with listeners, leading to the song’s recent resurgence.
Keery’s Artistic Journey
Keery describes being an independent artist as a valuable experience. By investing his Stranger Things earnings into his music, he maintained creative control and ownership of his work. He is proud of how far he has come, as it allows him to explore diverse musical endeavors without the constraints of a label.
On the Finale’s Conclusion
Reflecting on the finale of Stranger Things, Keery mentioned that the show’s lasting message centers around growing up and saying goodbye to childhood. He believes this resonated deeply with audiences who watched the characters evolve over ten years.
Future Plans and Creative Direction
As Keery prepares to release new music, he emphasizes the importance of innovation in his artistic approach. He aims to produce songs that evoke genuine emotions and experiences rather than adhering to trends.
With “End of Beginning” functioning as both a personal reflection and a broader commentary on change, Keery stands poised to redefine his role in the music industry. His journey from the Upside Down to the top of the music charts showcases his dedication to artistry and independence.
