Expert Criticizes SAQ’s Partnership with Uber Eats as “Poor Decision”
The recent partnership between the Société des alcools du Québec (SAQ) and Uber Eats has raised eyebrows in the food and beverage industry.
Expert Criticizes SAQ’s Partnership with Uber Eats as “Poor Decision”
Sylvain Charlebois, a renowned expert in the agro-food sector, expressed his confusion regarding SAQ’s decision to collaborate with the American delivery service, Uber Eats. Charlebois highlighted the apparent contradiction in the SAQ’s policy of not purchasing or selling American products while simultaneously entering a partnership with an American company.
Concerns Over Strategic Choices
Charlebois aired his concerns during a segment on Québec matin, indicating that the SAQ’s decision is puzzling. He noted that the organization’s strategy seems to conflict with its prior commitments to support local Quebec businesses. “It’s strange to see a public entity like the SAQ choosing an American partner rather than a local option,” he remarked.
Rationale Behind Uber Eats Selection
Despite his critiques, Charlebois acknowledged that there are reasons behind the SAQ’s alliance with Uber Eats. He pointed out that the efficiency and extensive reach of Uber’s network are attractive traits for a state-owned enterprise looking to boost sales.
- Uber Eats has significant market penetration.
- Partnership aims to attract younger consumers.
- SAQ shows a strong focus on increasing sales.
Impact on Local Business
Charlebois emphasized that collaborating with a platform like Eva, which already serves the Société québécoise du cannabis (SQDC), would have been a more beneficial choice. He believes the SAQ should prioritize promoting Quebec companies, rather than focusing solely on profit and dividends for the provincial government.
In light of this analysis, it remains to be seen whether the SAQ’s partnership with Uber Eats will yield the desired results. However, experts like Charlebois firmly believe this decision reflects a poor strategic choice for the organization.
