Keon Coleman’s Struggles in Buffalo: What’s Next for Bills’ WR Position?
The Buffalo Bills have faced challenges with their wide receiver situation, particularly concerning Keon Coleman, a player drafted in 2024. Owner Terry Pegula and general manager Brandon Beane recently addressed Coleman’s struggles and the future of the wide receiver position during a season-ending news conference.
Keon Coleman’s Journey with the Bills
Keon Coleman, selected 33rd overall in the 2024 NFL Draft, has had a tumultuous start to his career in Buffalo. His selection emerged amid discussions surrounding the Bills’ critical need for a wide receiver. Instead of moving up to pick highly regarded players like Brian Thomas Jr., the Bills controversially traded down, eventually choosing Coleman over other promising candidates.
- Draft Year: 2024
- Draft Position: 33rd overall
- Key Competitors: Brian Thomas Jr. (23rd), Xavier Worthy (28th), Ricky Pearsall (31st), Ladd McConkey (34th)
Initial Performance and Injuries
During his rookie season, Coleman showcased potential, notably during a midseason stretch where he garnered nine receptions for 195 yards and one touchdown in two games. However, a significant wrist injury sidelined him for four games, affecting his performance for the remainder of the year.
Despite these setbacks, the Bills retained confidence in Coleman, entering the 2025 offseason with minimal changes at the wide receiver position, opting to sign Joshua Palmer and Elijah Moore to supplement the team.
Struggles in the 2025 Season
In his second season, Coleman began strongly but quickly fell into inconsistency. He amassed 218 yards and 24 catches over eight games, averaging only 27.3 yards per game. Despite being on the field for 67.8% of snaps, he failed to impress.
- Week 1 Performance: 8 catches, 112 yards, 1 touchdown
- Subsequent Games: Averaged 3 receptions for 27.3 yards
Challenges and Off-Field Issues
After issues with tardiness in meetings, Coleman faced disciplinary actions, including being a healthy scratch in crucial games. His role diminished further as he struggled to reclaim a starting position.
Future Prospects for Coleman and the Bills’ Receiver Room
The future remains uncertain for Coleman. Following Pegula’s comments blaming the coaching staff for his selection, speculation arose regarding his future with the Bills. While Coleman is reportedly committed to the team, it remains to be seen whether he will fit into the new plans for the receiver group.
The Bills will likely undergo significant changes at wide receiver this offseason. With several key free agents, including Brandin Cooks and Gabe Davis, the organization faces pressure to revamp this critical position.
- Potential Free Agents: Brandin Cooks, Gabe Davis
- Cap Savings: $6 million by cutting Curtis Samuel, $5.3 million by cutting Palmer
Strategic Moves Ahead
The Bills may consider bold trades to acquire star talent or make significant draft investments in wide receivers. Given Josh Allen’s prime, the Bills must address this position effectively before the upcoming season.
In conclusion, Keon Coleman’s challenges highlight the broader issues within the Bills’ receiving corps. As they look to enhance their roster, the team’s approach to Coleman may set the tone for the future direction of the organization.
