Nova Launcher Set for a Potential Comeback
Nova Launcher, a popular Android launcher, is experiencing a potential resurgence under new ownership. After its original developer stepped back in September 2025, Swedish company Instabridge has taken the helm.
Acquisition and Transition
In July 2022, analytics firm Branch acquired Nova Launcher. However, following the acquisition, development slowed significantly. Branch ultimately laid off all developers, leaving only founder Barry connected to the project. His exit raised concerns about the future of Nova Launcher.
Instabridge’s Plans
Instabridge is committed to maintaining Nova Launcher and ensuring its compatibility with modern Android systems. Initially, the company’s focus is on keeping the app functional. They are not planning a complete overhaul, opting instead for a maintenance-first strategy.
- Fixing bugs and issues reported by users.
- Enhancing performance and customization options.
- Prioritizing quality and speed over rapid feature rollouts.
Potential Changes Ahead
Despite these positive intentions, concerns about a shift towards monetization are emerging. Instabridge is exploring sustainable business models, which could lead to advertisements in the free version of Nova Launcher.
Pricing and Features
- Nova Prime will remain ad-free, now available at a reduced price of $3.99.
- Existing Prime licenses will be honored, but future features are not guaranteed.
- Speculation suggests that ads might be introduced, as the company has implemented tracking mechanisms for Facebook and Google Ads.
For long-time users, the reassurance is that Nova Launcher won’t be discontinued. However, these adjustments may come with costs, including potential ads or a higher-priced Ultra tier in the future.
