Porsche Breaks U.S. Sales Record, Celebrates 10 Years in Atlanta
Porsche has achieved a remarkable milestone, setting a new U.S. sales record in 2025. With North American headquarters located in Atlanta, the company reported deliveries of 76,219 new vehicles, marking the highest sales figures in its 75-year history in America.
Porsche’s Record-Breaking Sales in 2025
The increase in sales was primarily driven by the popularity of the Macan, a crossover SUV. Sales of Macan models surged by 8%, accounting for over one-third of the company’s total sales in the U.S. This growth is significant, especially as it reflects a strong demand for Porsche vehicles amidst a competitive market.
Highlights of Porsche’s Sales Performance
- 76,219 new vehicles sold in 2025.
- 8% increase in Macan sales.
- Over one-third of annual sales came from Macan models.
- Established North American headquarters in Atlanta.
The Porsche Experience Center in Atlanta, which opened in 2015, has played a pivotal role in the brand’s success. Since its inauguration, it has attracted over 540,000 visitors and provided numerous test driving experiences.
Future Outlook for Porsche
As Porsche looks towards future growth, they plan to introduce new models, including an electric version of the Macan. This commitment to innovation and sustainability aligns with market trends emphasizing electric vehicles.
Porsche’s record-setting performance in 2025 highlights its strong position in the luxury automotive market and demonstrates the brand’s ability to adapt to changing consumer preferences. The company remains focused on maintaining its momentum as it celebrates its anniversary in Atlanta.
