I Can’t Believe It’s Not Butter!® Debuts NutriRich™ Formula with Chef Gordon Ramsay
I Can’t Believe It’s Not Butter!® has launched its new NutriRich
formula, marking a significant advancement in the culinary spread market. This reformulation is designed to meet the needs of modern cooking while delivering enhanced taste and essential nutrients.
NutriRich Formula Overview
The new products from I Can’t Believe It’s Not Butter! are described as creamy and nutritious. The NutriRich formula offers:
- Excellent sources of Vitamins A, D, E, and B12.
- 10-20% of the daily recommended value of essential fatty acid Omega-3 ALA per tablespoon.
These improvements align with the brand’s commitment to quality and nutrition, appealing to health-conscious consumers who desire flavor.
Collaboration with Chef Gordon Ramsay
To celebrate the launch of the NutriRich formula, I Can’t Believe It’s Not Butter! partnered with renowned chef Gordon Ramsay. Known for his high culinary standards, Ramsay praises the new products for their rich flavor and versatility.
- Ramsay’s endorsement serves as a milestone for the brand.
- He has created four exclusive recipes featuring the NutriRich products:
- Korean Style Grilled Corn Ribs with Gochujang Buttery Topping
- Paprika Garlic Shrimp with Warm Mediterranean Quinoa and Sautéed Vegetables
- Stunning Protein Scrambled Eggs
- Spicy Chicken and Broccolini Pasta
Performance and Nutritional Benefits
The NutriRich formula focuses on culinary performance without compromising health. Key advantages include:
- Chef-grade performance for various cooking styles, including sautéing and baking.
- Lower saturated fat content compared to traditional butter – 70% less in the Original variant and 80% less in the Light version.
According to Olga Osminkina-Jones, Group Chief Marketing Officer at Flora Food Group, the NutriRich reformulation demonstrates that everyday cooking can meet elevated culinary standards.
Product Lineup
The complete NutriRich product lineup includes:
| Product | Description |
|---|---|
| Original | Creamy, buttery taste with 70% less saturated fat than dairy butter. |
| Light | 80% less saturated fat and a good source of Omega-3 ALA. |
| Extra Creamy | Premium blend with fresh cream for ultra-smooth texture, coming soon. |
Marketing and Visibility
I Can’t Believe It’s Not Butter! will feature prominently in a new television ad campaign. Additionally, Chef Ramsay’s shows, including Idiot Sandwich and FOX’s Next Level Chef, will showcase the brand’s products.
This strategy aims to highlight the NutriRich formula’s versatility and encourage consumers to explore new culinary possibilities.
For more details about the NutriRich formula and to access recipes from Chef Ramsay, visit El-Balad’s official website.
