Spotify Raises Premium Subscription Prices in February
Spotify is set to increase its premium subscription prices starting in February. This change will primarily affect subscribers in the U.S., Estonia, and Latvia. The U.S. price will rise from $11.99 to $12.99.
Details of the Price Change
This price adjustment follows a previous increase in July 2024 when the subscription price was lifted to $11.99. Spotify stated, “Occasional updates to pricing across our markets reflect the value that Spotify delivers, enabling us to continue offering the best possible experience and benefit artists.”
Expansion into Video Content
This price hike coincides with Spotify’s strategic expansion into video content. The platform has formed a partnership with Netflix to stream select podcasts, enhancing user experience. Additionally, Spotify is streamlining opportunities for independent podcast networks to monetize their video content.
Spotify Partner Program
In line with these developments, Spotify has broadened eligibility for its Spotify Partner Program. This program rewards creators based on video engagement metrics on Spotify Premium, aiming to attract more content creators.
Company Performance Metrics
- Global Subscribers: As of Q3, Spotify had 281 million paying subscribers worldwide.
- Operating Profit: The reported operating profit was €582 million, marking a 28% increase from the previous year.
- Revenue: Total revenue reached €4.27 billion, an increase of 7% year-over-year.
- Ad Revenue: Ad-supported revenue experienced a decline of 6%, prompting executives to label 2025 as a transitional year for this segment.
Leadership Changes
As part of a leadership transition, Spotify CEO Daniel Ek has now assumed the role of executive chairman as of January 1, 2026. Gustav Söderström and Alex Norström have been appointed as co-CEOs, working under Ek’s direction.
This increase in subscription prices comes at a crucial time for Spotify, reflecting its ongoing commitment to enhancing the user experience and expanding its content offerings.
