Ellison Brings Paramount, Warner Bros Case Directly to Theater Owners
At CinemaCon in Las Vegas on April 16, David Ellison addressed thousands of theater owners. He promised the merged studio would produce at least 30 films per year if regulators approve a $110 billion acquisition of Warner Bros Discovery.
Ellison’s pledge to exhibitors
Ellison spoke after a star-studded video narrated by Tom Cruise. He said the combined company would guarantee a minimum of 30 theatrical releases annually across both studios.
Ellison Brings Paramount his pledge in person to the crowd. He added the films would play exclusively in theaters for at least 45 days.
Ellison noted the newly formed company resulted from last August’s tie-up of Paramount Global and Skydance Media. He said the studio plans to release 15 movies this year, up from eight in 2025.
Theater and industry reaction
Cinema operators expressed skepticism and urged regulators to scrutinize the deal. Many asked authorities to block the combination.
Michael O’Leary, president of industry group Cinema United, warned consolidation can reduce theatrical output. He said history shows fewer films reach cinemas after major mergers.
- Nearly 3,500 creators and industry figures signed a letter opposing the tie-up.
- Signatories include Jane Fonda, J.J. Abrams and Mark Ruffalo.
- The group argued the merger could cut jobs and raise consumer costs.
Some exhibitors asked regulators to consider the Warner Bros Case Directly to Theater Owners. They want decision-makers to hear concerns from the cinema sector.
Paramount’s showcase and star support
After Ellison spoke, the studio previewed its upcoming slate. Johnny Depp appeared to promote the Christmas release Ebenezer.
Director James Cameron promoted a Billie Eilish 3-D concert film. The Cruise-narrated reel closed with the actor atop Paramount’s 145-foot water tower in Hollywood.
Ellison pledged to demonstrate the studio’s commitment. Theater owners reacted with applause and guarded optimism.
Filmogaz.com will follow regulatory filings and industry responses as the proposed deal advances. Updates will appear as developments occur.
