T3 Watch Experts Predict Highlights for Watches and Wonders 2026 Event

Mo. Basuony

Published: April 12, 2026 2:26 PM ET

Watches and Wonders 2026 opens in Geneva from 14-20th. The fair will host 65 exhibiting watch brands.

Filmogaz.com will attend and report from the show floor. T3 watch experts have also offered predictions ahead of the event.

Rolex expectations

Experts predict turmoil around the GMT-Master II ‘Pepsi’ model. The bezel has been disappearing from authorised dealers.

Some expect Rolex to discontinue the Pepsi dial. Other bets point to a black-and-red ‘Coke’ replacement.

Predictions also include an expanded Land-Dweller line. New case materials and fresh dial colours could appear.

Oyster Perpetual pastel dials remain a likely addition. 2026 marks 70 years of the Milgauss.

A Milgauss revival is on some wish lists. A return would mark a significant anniversary for Rolex.

Tudor celebrates 100 years of watchmaking in 2026. The brand is expected to mark the milestone at the show.

Last year Tudor revealed Black Bay and Pelagos Ultra models. Observers expect more novelties and bold colours.

Rumours include a Tudor take on the ‘Batman’ GMT. Some experts would welcome an Oysterdate Monte Carlo tribute.

Patek Philippe’s Nautilus turns 50 in 2026. Collectors and journalists expect major announcements in Geneva.

Possible Nautilus updates include new metals, fresh dial colours, or added complications. A new movement is also a possibility.

Perpetual calendars dominated 2025 coverage. Analysts expect further development of usable complications in 2026.

Moonphase rumours surround the Rolex 1908 dress watch. Pocket watches are reportedly making a comeback.

Smaller independents are simplifying complex functions. They offer tourbillons and jumping hours in more affordable packages.

Audemars Piguet and Christopher Ward have led a jumping-hours revival. The trend may gain momentum this year.

Square and rectangular cases are trending. Vintage-inspired, architectural designs are driving the shift.

Brands such as TAG Heuer, Hublot and Jaeger-LeCoultre are expected to push square novelties. Slightly rounded corners soften the look.

Smaller case sizes also make the switch from round to square easier. Expect a steady presence of these shapes at the show.

Key items to follow include major brand anniversaries and potential discontinuations. New dial colours and materials will attract attention.

Filmogaz.com will cover launches and on-site reactions. Keep an eye on T3-style expert commentary and highlight pieces from Geneva.