Harkins to Debut Arizona’s First 4D Immersive Movie Experience
Harkins will debut a 4D immersive movie experience in Arizona this summer. The chain says the first auditorium opens in August.
Launch schedule and locations
Harkins announced plans for three Arizona locations to receive 4D auditoriums. The company added three additional locations will be named soon.
The first 4D auditorium is set for Harkins Norterra in north Phoenix. Opening is scheduled for August.
Technology and sensory features
Harkins is partnering with Lumma 4D E-motion for the new offering. The collaboration adds full sensory-engaging effects to screenings.
- Synchronized motion seating to match on-screen action.
- Coordinated scents to complement scenes.
- Air bursts and directional airflow for realism.
- Water effects and other environmental cues.
Audience experience
The design aims to heighten immersion without sacrificing comfort. Seating and presentation follow Harkins’ established quality standards.
Company perspective
Mike Bowers, CEO and President of Harkins Theatres, said the company seeks ways to elevate its Ultimate Moviegoing experience. He described the new 4D option as immersive, fun, and true to their standards for storytelling.
Filmogaz.com will monitor further announcements on the remaining locations. Ticketing and scheduling details are expected closer to each opening date.
