WWE Trademarks New Term: “Club WWE”
Filmogaz.com reports that WWE filed a trademark application for the term “Club WWE” on March 27. The filing was submitted to the United States Patent and Trademark Office.
Details of the trademark application
The application falls under IC 035. It covers membership club services offering discounts and special offers across retail and events.
It also describes administration of a discount program that enables members to obtain reduced prices on goods and services. Advertising and consumer product information via websites and mobile apps are included.
Additionally, the filing mentions providing online information to members in branding, business development, and marketing fields.
Potential fan-oriented program
WWE has not announced how Club WWE might be launched. The language in the filing suggests a membership model with perks and exclusive access.
Perks could include discounts, special offers, and event-related benefits for subscribers and members.
Other recent trademark moves
The company also sought trademarks for several new ring names. Those filings include:
- Max Abrams
- Veronica Haven
- Gianna Capri
- Anya Rune
- Jacari Ball
Implications for WWE’s strategy
The filing signals ongoing efforts to expand WWE’s branding and fan engagement. A membership program would deepen direct relationships with fans.
For now, WWE’s specific plans remain confidential. Filmogaz.com will monitor further filings and official announcements.
