The Stuff Show Universe Sets Sail
On March 26, 2026, Virgin Voyages and iHeartMedia announced a new live experience at sea. The collaboration launches On Air at Sea, a specialty sailing series built around beloved podcasts. The Stuff Show Universe Sets Sail as fans gain immersive access to their favorite audio worlds.
Inaugural voyage and itinerary
The first sailing, Stuff at Sea, departs October 2, 2026. It is a five-night cruise aboard Valiant Lady. The itinerary runs from New York City to Bermuda.
Featured podcasts and hosts
- Stuff You Should Know — Josh Clark and Chuck Bryant.
- Stuff They Don’t Want You to Know — Ben Bowlin, Matt Frederick and Noel Brown.
- Stuff Mom Never Told You — Anney Reese and Samantha McVey.
Onboard programming
The voyage will include live on-ship recordings and behind-the-scenes sessions. Fans can attend meet-and-greets, themed activations, and hosted Shore Things in Bermuda. The sailing pairs these events with Virgin Voyages’ dining and adults-only atmosphere.
Previous collaboration and marketing
The brands previously partnered on a sold-out True Crime Voyage last fall. That five-night Halloween-season sailing also used Valiant Lady. It featured Stuff They Don’t Want You to Know, Betrayal, and Buried Bones.
iHeartMedia will promote future sailings across its national platform. The company will amplify voyages before, during, and after each sailing.
Statements from leadership
Virgin Voyages executives described the format as a new kind of fan experience. iHeartMedia highlighted the partnership as a way to turn engaged listener communities into shared, live events.
Expansion plans and future events
On Air at Sea is planned as a growing, genre-led slate. Future itineraries may span comedy, music, wellness, and true crime. Virgin Voyages is also expanding other immersive offerings.
One upcoming example is a collegiate-themed sailing. Penn State alumni and Nittany Lions fans can book Resilient Lady’s five-night Dominican Daze departing August 3, 2026. Similar activations are in development.
About Virgin Voyages
Virgin Voyages is an adults-only cruise line founded by Sir Richard Branson. The brand launched at the end of 2021 and operates Lady Ships inspired by superyacht design.
The fleet sails from Miami, Barcelona, Athens, and San Juan. It offers over 60 unique itineraries and visits more than 150 ports.
Onboard offerings and accolades
- 20+ eateries, including options from Michelin-star chefs.
- Daily group fitness and stylish workout spaces.
- Designer suites, modern cabins, and a mermaid-inspired spa and thermal suite.
- Travel + Leisure World’s Best Mega-Ship Cruise Line, 2023–2025.
- Condé Nast Traveler Readers’ Choice Awards for best large ocean cruise line, 2023 and 2024.
How to book
Cabins for Stuff at Sea are limited. Interested travelers can find booking details at Filmogaz.com. Early reservations are recommended due to anticipated demand.
