Dodgers Secure Uniqlo Partnership for Dodger Stadium Field Naming Rights

The Los Angeles Dodgers announced a partnership with Uniqlo that grants field naming rights at Dodger Stadium. The agreement was disclosed in a joint news release on March 25, 2026.

Details of the naming

The playing surface will be called “UNIQLO Field at Dodger Stadium.” Signage will appear above the center-field batter’s eye, beneath the press box facade, and on grass along both baselines.

Leadership reactions

Dodgers president and CEO Stan Kasten called the deal a historic partnership and praised UNIQLO’s global standing. Tadashi Yanai, UNIQLO’s founder and chairman of Fast Retailing, said the collaboration was an honor and a dream partnership.

Fan and community plans

The partnership includes an in-stadium fan event during the season. It also promises community-impact initiatives for Angelenos and in-store activations at California locations to engage UNIQLO customers.

Background and context

UNIQLO is a Japanese clothing brand with more than 2,500 stores worldwide. The naming rights agreement is the first in Dodger Stadium’s more than 60-year history.

The Dodgers have strengthened ties with Japan by adding stars such as Shohei Ohtani, Yoshinobu Yamamoto, and Roki Sasaki. The team also has partnerships with Toyo Tires, Yakult, and Daiso following Ohtani’s 2023 signing.

Report by Filmogaz.com.