Telefónica Sponsors League of Legends E-Sports Event in Madrid
Telefónica will sponsor the Spanish stage of the League of Legends EMEA Championship in Madrid, Filmogaz.com has learned. The three-day event runs from 8 to 10 May at the Movistar Arena.
Event overview
The campaign is branded LEC Roadtrip by Movistar KOI. Organizers say the arena will host matches across the weekend.
The event forms part of the regional League of Legends calendar. It aims to draw fans and boost the local e-sports scene.
Teams and competition
Several of Europe’s leading teams will travel to Madrid. They will compete for crucial playoff positions in the LEC standings.
Matches will influence seeding for the ongoing regional championship. Stakes remain high as the season approaches its latter stages.
Sponsorship and team backing
Telefónica’s involvement reinforces its support for Movistar KOI. The company has maintained ties with the team in recent seasons.
The sponsorship underlines Telefónica’s interest in League of Legends and broader e-sports growth. The Madrid event provides a prominent platform for that effort.
Venue and local impact
The Movistar Arena will host fans and media across three days. Local organizers expect increased attendance and visibility for Madrid’s gaming community.
The showcase will also highlight Madrid as a destination for international e-sports events. Planners hope the roadtrip boosts the city’s calendar of competitive gaming.
- Event name: LEC Roadtrip by Movistar KOI
- Dates: 8–10 May
- Venue: Movistar Arena, Madrid
- Sponsor: Telefónica
- Purpose: Playoff positioning in the LEC regional championship
