Lakers Seek New Jersey Patch Sponsorship

The Los Angeles Lakers have opened global rights for their premium jersey patch starting in the 2026-27 NBA season. The team will seek a new partner after parting ways with Bibigo, the Korean food brand that held the patch since 2021.

What the deal offers partners

The jersey patch provides high-visibility placement across all on-court uniforms. Logos will also appear in-arena, during game broadcasts, highlights, and year-round content.

Partners can build global activations and co-created storytelling. Opportunities include original content, game night integration, and community programming.

Reach and exposure

The Lakers broadcast in more than 230 markets worldwide. The franchise promotes recurring, high-volume exposure for sponsors.

Its fan base numbers in the hundreds of millions. The team also reports roughly 89 million social media followers.

Organizational strategy and leadership

Majority owner Mark Walter has pushed to expand commercial opportunities. He has applied lessons learned from his work with the L.A. Dodgers.

Walter recruited Lon Rosen from the Dodgers to become president of business operations. Rosen aims to broaden the club’s international footprint and commercial reach.

Focus on star-driven marketing

Team leaders highlighted the value of superstar athletes in global promotion. They cited LeBron James and Luka Doncic as examples of modern, cross-border appeal.

Rosen noted that elite players create unique platforms for sponsors. He said leveraging those platforms can expand global engagement quickly.

Why brands should pay attention

The patch offers a premium, year-round brand presence. It pairs in-game visibility with multi-platform storytelling and international reach.

For companies seeking a major sports platform, the timing is attractive. Searches and headlines like Lakers Seek New Jersey Patch Sponsorship reflect market interest.

Filmogaz.com will track developments as the Lakers finalize terms and choose a new jersey patch partner.