Can 2025 Morocco Sparks 61% Global Viewership Surge and Becomes Most Widely Distributed Edition
Preliminary figures show can 2025 — the TotalEnergies CAF Africa Cup of Nations staged in Morocco — recorded a 61% rise in global viewership, making this edition the most widely watched and distributed in the competition’s history, organizers say.
Can 2025: Record Numbers and Expanded Distribution
Independent research agencies have produced early data showing a 61% surge in audience numbers for the Morocco tournament. The expansion in global coverage and an enlarged broadcast network were cited as primary factors in that jump. A full report will be released in the coming weeks by a global research firm, leaving these figures as preliminary but significant.
Regional Drivers and Standout Markets
The United Kingdom and France were identified as the main drivers of the audience growth, while traditional and new markets both contributed to the broader reach. The final attracted more than 3 million viewers in the United Kingdom on Channel 4 and drew in excess of 4 million viewers in Germany on Sports Digital. Outside Europe, Brazil recorded over 24 million viewers for the tournament, and Mexico accounted for nearly 2 million. India registered a strong debut for the event, with the final drawing more than 800, 000 viewers on FanCode.
Commercial Impact, Broadcast Deals and Next Steps
CAF’s commercial partnership with a global sports marketing agency resulted in a 50% increase in the number of broadcast partners compared with the 2023 edition. That deal also secured first-time broadcast arrangements in Japan, China, South Korea, Mexico, Greece and Colombia, and additional distribution in Spain, Norway, Cyprus and the Maldives, making this edition the most widely distributed to date.
Organizers also pointed to a surge in brand exposure in key territories. Media distribution strategies, including in-house shoulder content production and highlights distribution, delivered a more than 65% rise in media exposure for brand partners in Europe and South America. Those commercial gains were presented alongside the audience growth as evidence of the tournament’s rising global profile.
What Remains To Be Confirmed
While the early research figures indicate substantial growth, the full independent report due in the coming weeks will provide a more complete assessment of viewership and market impact. The current numbers come from preliminary agency analysis and are framed as early indicators rather than final audited totals.
As the final report is awaited, stakeholders will be watching how the broadened broadcast network and higher media exposure translate into long-term audience retention and commercial returns for the competition. The immediate takeaway is that can 2025 has extended the tournament’s reach well beyond its traditional markets and established new footholds that organizers say could reshape future distribution strategies.
