A Third Of Tickets For Rugby World Cup 2027 Have Already Been Sold

More than 750, 000 tickets were sold during the first phase of sales for the Rugby World Cup 2027, representing almost a third of the 2. 5 million tickets that will be available overall. World Rugby said the pace of sales outstripped previous editions, with more than half of the tickets purchased in the first six hours after the presale opened.

Ticket Sales Surge For Rugby World Cup 2027

The initial sales phase produced a record start: over 750, 000 tickets went to buyers across 135 countries. The strong early uptake—more than half sold within six hours of the presale launch—was highlighted as a sign of widespread enthusiasm for the tournament. World Rugby described the start as surpassing the pace of prior tournaments.

Which Matches Are Most In Demand

Among the most sought-after fixtures were Australia v New Zealand, England v Wales, and Ireland v Scotland. Those matches led demand during the first phase of sales, accounting for a large share of the early purchases and underscoring continuing interest in traditional rivalries.

Buyer Profile, Prices And Next Sales Phase

Ticket buyers came from 135 countries, with Australia topping the list of purchasers, followed by Great Britain, New Zealand, Japan, and France. The United States ranked seventh in ticket purchases, while Chile placed ninth, a result noted for its relevance to rugby development in South America. Tickets for the event start from 25 euros for adults, and one million tickets are priced at 60 euros or less. Fans who missed the first phase can register for the next sales phase beginning on May 19th.

The early sales figures suggest organisers will continue to monitor demand as further phases open. With nearly a third of available tickets already allocated, attention will turn to how remaining inventory is distributed across venues and matches in subsequent sales windows.