Head Trip festival announcement signals Goldenvoice’s next EDM bet
Goldenvoice has announced head trip, a two-day electronic music festival planned for Oct. 10-11 at the Empire Polo Club in Indio, California. The booking list spans marquee electronic acts across both days, and the rollout sets a clear next step: passes go on sale Friday at 11: 00 am ET, putting a concrete deadline on fan demand and travel planning.
Goldenvoice expands at Empire Polo Club
The event adds another named property to Goldenvoice’s portfolio of festivals tied to the same desert venue. The company is identified as the organizer behind the Coachella Valley Music and Arts Festival, Stagecoach Music Country Festival, and Just Like Heaven, and it is using the Empire Polo Club—the same site that hosts Coachella and Stagecoach—to launch this new electronic-focused weekender. The pattern suggests Goldenvoice is leaning on a proven location and operational footprint as it introduces a new brand rather than building the concept around an unfamiliar site.
Head Trip is explicitly framed as scheduled for “later this year, ” with the dates fixed as Oct. 10-11, and the address given as 81-800 51st Avenue in Indio. Naming the dates, venue, and on-sale time in the initial announcement reduces ambiguity around whether the festival is still tentative. That clarity matters because it turns the concept into a near-term transaction: the first major test becomes whether Friday’s on-sale at 11: 00 am ET converts curiosity into commitments.
Calvin Harris to Skrillex lineup
The announced roster signals a top-heavy approach typical of electronic music events, with headline-level draws split across both days. Day one lists Calvin Harris, Fisher and Chris Lake, Peggy Gou back-to-back with Four Tet, and Seth Troxler back-to-back with Ben Sterling. Day two lists Swedish House Mafia, Skrillex, Dom Dolla back-to-back with Kettama, The Blessed Madonna, and DJ Harvey. The figures point to a programming strategy that pairs marquee individual names with multiple back-to-back sets, suggesting the festival is selling not just artists, but one-off combinations.
By placing Calvin Harris on the first day and Swedish House Mafia and Skrillex on the second, the schedule also creates a built-in narrative across the weekend: each day has its own center of gravity, rather than concentrating all the biggest names into a single night. That structure can shape how passes are perceived—especially for a two-day format—because it gives each date a distinct set of reasons to attend. For now, the announcement does not specify set times or stages, so the immediate story is the breadth of the lineup and the emphasis on pairings like Peggy Gou with Four Tet and Dom Dolla with Kettama.
Head Trip passes on sale Friday
The next confirmed milestone is the on-sale: passes go on sale Friday at 11: 00 am ET. Goldenvoice’s announcement does not include pricing, capacity, or any breakdown of pass types in the provided details, leaving the market’s first measurable signal to be how quickly passes move once sales begin. If the on-sale performs strongly, the data suggests the Head Trip brand can stand on its own alongside Goldenvoice’s established festival names at the Empire Polo Club.
What remains open is how Goldenvoice will position the experience beyond the lineup—there are no confirmed details here about production, stage concepts, or any additional programming beyond the listed artists. The immediate question, set to be answered first by Friday’s on-sale and later by the Oct. 10-11 weekend, is whether head trip becomes a recurring fixture at the Empire Polo Club or stays a single, tightly defined event anchored to its inaugural bill.
