Bruno Marchand Simon Laberge: Mayor’s Office Files Complaint, Sets New Public Line

Bruno Marchand Simon Laberge is at the center of a formal dispute after the mayor’s office said it will lodge a complaint over a short social-media video by the real-estate broker. The mayor’s team framed the content as hateful, diffamatoire and aggressive, signaling a push to hold public figures on social platforms accountable through employer and professional channels.

Bruno Marchand Simon Laberge: complaint to Capitale follows 45-second TikTok

The confirmed state is that Bruno Marchand’s cabinet will file a complaint with Capitale after a 45-second video published on Simon Laberge’s professional Facebook, TikTok and Instagram pages used a subtitle labeling the mayor a “malade mental. ” The mayor’s team described the remarks as “haineux, diffamatoires et agressifs, ” and said they will send an official letter to the brokerage in the coming days. Simon Laberge had removed the video after its initial posting.

Alexis Tremblay and Bruno Marchand team point to past sanctions and OACIQ oversight

Alexis Tremblay, the mayor’s attaché, confirmed that the office will press the broker’s employer, Capitale, and noted the video had crossed a public line. The team emphasized Laberge’s visible public role—his collaborations on local radio and the presence of several hundred videos—and linked that visibility to a heightened responsibility for what is published. Laberge has a disciplinary history: in 2018 he pleaded guilty to five charges and was fined a total of $13, 000, and he faces a new OACIQ discipline hearing scheduled for April 8 for an allegation of illegal practice and use of a front person.

Capitale complaint continues: two conditional scenarios for Simon Laberge and Bruno Marchand

If the complaint to Capitale proceeds as the mayor’s cabinet has announced, one visible trajectory is administrative consequences for Simon Laberge. The mayor’s team called the letter a “first step, ” and it noted that Laberge’s public advertising and media collaborations magnify responsibility. Should Capitale take further action, the case could move beyond an internal employment response to professional scrutiny tied to the OACIQ process already scheduled for April 8.

Should Capitale decline to act on the complaint, another trajectory is escalation by Marchand’s office. The cabinet said it does not currently plan additional steps beyond the letter but did not rule them out. In that conditional path, Marchand’s team could pursue further measures aimed at holding Laberge accountable for what they describe as falsehoods and hateful language, using employer pressure or public complaint channels tied to the broker’s professional status.

Beyond these two scenarios, the context shows a contrast between claims: Laberge asserted the tramway would force the cutting of up to 20, 000 trees, while municipal teams cited around 1, 500. That factual divergence, plus Laberge’s broad social-media output and prior sanctions, is central to why the mayor’s cabinet framed the TikTok as crossing a line.

For now, the next confirmed milestone is the formal letter that the mayor’s cabinet plans to send to Capitale in the coming days. What the context does not resolve is whether Capitale will impose discipline or whether the planned OACIQ hearing on April 8 will alter the employer’s response; those specific responses will determine whether the dispute remains an employer-level complaint or becomes a wider professional and legal confrontation.