Players fans find the first week’s souvenirs at TPC Sawgrass Fan Shop
Before a single shot mattered, players had company in a different kind of arena: the Fan Shop at TPC Sawgrass, where guests were invited to shop early for merchandise during Fan Weekend from Friday, March 6, through Sunday, March 8. The opening turned a stretch of March into something more tactile than anticipation, as shoppers moved through apparel lines, food-truck stops, and a purchase-based sunglasses offer.
Fan Weekend at TPC Sawgrass: shopping, music, and food trucks
The early opening was framed as a chance for guests to get a head start on THE PLAYERS merchandise, with one local food truck joining the scene each day from March 6 to March 8. Music was provided by WAPE, adding a steady soundtrack for people browsing racks and displays rather than leaderboards.
For some shoppers, the draw went beyond the chance to buy merchandise first. The Fan Shop offered a promotion that tied spending to a specific take-home item: guests had the unique opportunity to get a pair of free custom Knockaround Sunglasses with a purchase of $150 or more. In a weekend built around browsing, the offer gave the checkout counter its own small moment of significance.
Food became its own schedule marker. El Chamo Criollo appeared on Friday with Venezuelan cuisine, serving arepas described as gluten-free cornmeal patties stuffed with a choice of savory chicken, pork, or beef, along with cachapas, sweet corn versions of pancakes. Saturday brought Un Poco Loco, serving tacos and burritos. Sunday shifted to brunch from The Bearded Chef, which offered unique brunch items.
Players merchandise brands in the Fan Shop, from Sun Day Red to 47 Brand
The Fan Shop’s appeal rested on the range of apparel and accessories available, mixing returning names with new arrivals. Brands returning this year included LaFavre, Sunrise Surf Shop, and Flomotion. New brands featured included Sun Day Red, Fore All, Del Campo, and 47 Brand.
Each line arrived with its own pitch and purpose. Sun Day Red was described as a brand inspired by Tiger Woods and dedicated to detail, selling high-quality polos for men and women, footwear, golf hats, and accessories. Fore All was positioned as stylish and preppy women’s golf apparel with a fun twist, with apparel including tops, hats, and tanks. Del Campo was described as an American-made brand of golf socks with fun designs that include smiley faces, waves, and stripes. For those shopping with team gear in mind, 47 Brand was presented as a retailer for team merchandise hats in various fun colors, fits, and styles.
In that mix, the Fan Shop becomes less like a single store and more like a temporary crossroads: golf-specific items alongside casual wear, and the kind of accessories that make sense both on course and far from it. Even without a leaderboard, the space gives fans a way to mark the week with something they can carry out the door.
After March 6–8, the TPC Sawgrass Fan Shop stays open all week
Fan Weekend ended on Sunday, March 8, but the shopping did not. The Fan Shop will be open to fans all week, located at 5387 Palm Valley Road. The extended hours widen the window for visitors who missed the early opening, and for locals who might prefer to arrive after the first rush of the weekend.
Not every reminder connected to THE PLAYERS comes in the form of a souvenir. A separate note alongside the Fan Shop news underscored the tight demand around the event: Friday tickets for THE PLAYERS 2026 are sold out. That detail sits in contrast to the storefront’s open-door message, a split between what is still available to browse and what has already closed off.
For the shoppers who walked in during March 6–8, the weekend offered a structured, concrete way to step into the atmosphere early: food trucks by day, music in the background, and shelves stocked with returning labels and new names. For now, the next confirmed step is simple and physical rather than ceremonial. The Fan Shop remains open at 5387 Palm Valley Road, ready for the next wave of players fans looking for something to take home.
