Forest City Cleveland: New Pro Soccer Team Reveals Identity
Today marks a significant milestone for professional soccer in Cleveland as the new men’s soccer team reveals its name: Forest City Cleveland. This initiative aims to engage and unify the regional soccer community, showcasing the city’s rich history and vibrant future.
Community-Driven Identity
The identity of Forest City Cleveland is a result of extensive community input. Over 3,000 participants from Northeast Ohio contributed through surveys, focus groups, and interviews. This grassroots approach ensured that the branding resonates with fans, players, and families alike.
“We envisioned a club built with Cleveland, not just introduced to it,” stated Gina Prodan Kelly, Chief Marketing Officer of Cleveland Soccer Group. “The involvement of the community shaped Forest City Cleveland’s identity, embodying both our past and future.”
Creative Leadership
- Alex Kocher: Founder of Easy Friday Co. and a Cleveland native with experience in major soccer brands.
- Mo Fitzgerald: Brand strategist and former professional soccer player focused on sport, art, and culture.
Kocher noted, “It’s an incredible honor to shape the brand identities of Cleveland’s professional soccer clubs.”
A Symbol of Resilience
The club’s crest features the historic sycamore known as the “Die Hard Tree,” located in Cuyahoga Valley National Park. This tree, over 350 years old, symbolizes Cleveland’s enduring spirit, having survived significant adversity while continuing to thrive.
Crest Design Elements
- Forest City Name: A reminder of Cleveland’s historic nickname.
- Double Hexagonal Frame: Inspired by the city’s art deco architecture.
- Outline of Ohio: Anchoring the club in its home state.
- Moses Cleaveland Tree: Symbolizing resilience and loyalty.
- Color Palette:
- Forest City Green: Reflecting Cleveland’s tree canopy.
- Lake Erie Midnight: A deep navy reminiscent of the lake’s night skies.
- Golden Era: An architectural gold that pays homage to the city’s notable landmarks.
Looking Ahead
Forest City Cleveland is set to start its journey in MLS NEXT Pro in 2027. Alongside the unveiling of its identity, the club has launched a new website, forestcitycle.com, where fans can find merchandise and learn about the team’s story.
Upcoming events will include community watch parties for the U.S. Women’s National Team and the 2026 Men’s World Cup. Cleveland Soccer Group also aims to support local soccer activities throughout the summer.
“Our goal is to make Cleveland a beacon for community-driven soccer in America,” said Michael Murphy, founder and CEO of Cleveland Soccer Group. This vision underscores the role of soccer in fostering community and celebrating the region’s rich culture.
