Mario Day rush: Nintendo Switch game deals and in-store events ramp up ahead of Mar10

mario day is now driving a fast-moving wave of Nintendo Switch game discounts and store events, with celebrations described as just one day away as of 9: 00 am ET on March 9, 2026. Nintendo is marking the 40th anniversary of the Mario game series and has begun rolling out deals centered on Mario titles, while its Nintendo NEW YORK and Nintendo SAN FRANCISCO locations are hosting a week of activities. The immediate pull for fans is straightforward: steep markdowns on select games and limited-capacity in-person moments, including scheduled meet-and-photos with Mario.

Deals take center stage, with savings reaching up to 90%

The biggest headline for shoppers is the discount ceiling: deals tied to Mar10 Day are advertised at up to 90% off on Nintendo Switch games. The sale is concentrated in the Nintendo eShop, with a smaller set of deals also available at Amazon. The eShop sale window is listed through 2: 59 am ET on March 16 (converted from March 15 at 11: 59 pm PT).

Among the named discounted titles are Luigi’s Mansion 3 ($39. 99 from $59. 99), Paper Mario: The Thousand Year Door ($29. 99 from $59. 99), Super Mario Odyssey ($39. 98 from $59. 99), and Super Mario Maker 2 ($39. 99 from $59. 99). One of the steepest cuts listed is Mario + Rabbids Sparks of Hope Gold Edition at $8. 99 from $89. 99.

There is also a discount callout tied to in-store activities: Nintendo states that from March 8-14, shoppers can save on select games featuring Mario, plus get $20 off a Samsung 256 GB microSD Express Card.

Store events in New York and San Francisco add urgency to the week

Nintendo’s two U. S. store locations—Nintendo NEW YORK and Nintendo SAN FRANCISCO—are running a week of activities and inviting visitors to play the latest games featuring Mario and friends, shop Mario items, and participate in scheduled events. The most time-specific activation is set for March 10, when visitors can meet and take a photo with Mario from 5: 00 pm to 7: 00 pm at Nintendo NEW YORK, and from 4: 00 pm to 7: 00 pm at Nintendo SAN FRANCISCO (local store times as stated by Nintendo).

Competitive play is also on the calendar. On March 14, both stores are slated to host the Mario Tennis Fever Tournament starting at 11: 00 am local time, with Nintendo noting that a Warp Pipe Pass is required to participate. Capacity is limited and entry is first come, first served; Nintendo says the event can take up to four hours depending on performance, and tournament participants will receive a special giveaway.

For those planning ahead, Nintendo states Warp Pipe Pass reservations will open at 12: 00 pm ET on March 9 (converted from 9: 00 am local time as provided). Teams are doubles, and Nintendo specifies only one person per team of two should reserve a pass, with both partners arriving together for check-in.

Immediate reactions: Nintendo lays out the plan, fans face limited capacity

Nintendo’s official store announcement frames the push as a celebration week: the Nintendo NEW YORK and Nintendo SAN FRANCISCO stores are “hosting a week of activities to celebrate Mario and friends—and you’re invited. ” The company’s operational cautions are just as clear: “Capacity is limited. Entry is first come, first served, ” language that raises the stakes for anyone trying to line up a photo window or a tournament slot.

On the discounts front, the published sale language emphasizes that this year’s promotion is tied to the 40th anniversary of the Mario series and that the current deal set is focused “exclusively on video games, ” with most savings concentrated in the Nintendo eShop.

Quick context and what’s next

Mar10 Day is positioned as a celebration focused on Mario, and this year’s activity is being amplified by anniversary messaging and a heavy tilt toward game discounts. The promotional push spans both digital shopping and in-person participation at two flagship stores.

Next up, the most immediate deadlines are the Warp Pipe Pass opening at 12: 00 pm ET on March 9 for the tournament, the March 10 photo opportunities, and the end of the eShop discount window at 2: 59 am ET on March 16. For fans, the practical playbook is to lock plans early, because mario day activity in-store is explicitly limited by capacity and first-come entry rules.