Dakota Johnson Stars in Calvin Klein Spring 2026 Campaign: "The Best Gig I've Ever Had"
Dakota Johnson is officially in her Calvin Klein era. The 36-year-old actress launched the brand's Spring 2026 global campaign on Monday, March 9, delivering one of the most talked-about fashion advertisements of the year in her debut for the iconic American label.
Dakota Johnson's Calvin Klein Spring 2026 Campaign Drops Globally
The shoot took place in a house in Topanga, California, leaning into a relaxed, lived-in mood. The campaign launched globally on March 9 across Calvin Klein's website and social channels, featuring both still images and a commercial spot photographed and directed by Gordon von Steiner.
The commercial follows a loose narrative. Johnson kicks things off stretched out on a couch flipping through a script, decides she is all in on a wild character, struts topless to a pool table, lounges by the pool with a book covering her lap, then turns the whole thing into a full-on dance party — jumping on a bed in nothing but baggy jeans before heading to the kitchen.
On the experience, Johnson said: "It was very chill. There was a lot of great music playing, a lot of jokes, a lot of me walking around naked essentially, and a lot of people avoiding eye contact with me."
What Dakota Johnson Said About the Partnership
Johnson said in Calvin Klein's official campaign statement: "Calvin Klein jeans and underwear have a timeless quality that makes everything feel right the moment you put them on. When a woman is alone at home working or reading or doing whatever, it can feel quite liberating and sensual. I love that this campaign celebrates being comfortable, free and sexy on your own terms. Sometimes, a woman just BEING is the sexiest thing."
In a separate interview, Johnson added: "I love a baggy jean because it just makes an outfit. I wear basically dental floss underwear — I'm that person. Honestly, this is the best gig I've ever had. They really check all my boxes."
The Calvin Klein Spring 2026 Collection Johnson Models
Ultralight and Icon Cotton Modal underwear feature as part of the spring 2026 collection, delivering support and sculpting comfort. Johnson also wears the Perfectly Fit Ultralight Bra, innovated with new supportive technology and a weightless feel.
On the denim side, the collection includes the Archive High Rise Slim Jean — a high-waisted straight-leg style with a defining 1990s silhouette — the Relaxed Trucker, and the Baggy Jean. Johnson is seen sliding off the Baggy Jean in what has already become the most shared moment from the entire campaign.
Why Calvin Klein Chose Dakota Johnson for Spring 2026
Calvin Klein has long built its campaigns around celebrities who project confidence that does not try too hard and sensuality that never tips into performance — from Brooke Shields in the 1980s, to Kate Moss in the 1990s, to Justin Bieber in the 2010s. Johnson fits the brief almost perfectly, arriving off the back of her critically acclaimed film Materialists and a period of intense public visibility that made her one of the most watched actresses entering 2026.
All pieces modeled in the campaign are available for purchase immediately at Calvin Klein retail and online.
