Radio Audiences Get Daily F1 Content From Sky Sports and Global Campaign
Radio listeners will gain daily F1-themed video episodes and a cross‑brand leaderboard that brings Heart, Capital and Radio X presenters into the sport’s build-up. Sunday at 4: 00 a. m. ET, Sky Sports begins live coverage of the Australian Grand Prix, and its 2026 plans include Tate McRae’s ‘Just Keep Watching’.
Sky Sports’ 2026 package starts with live Australian Grand Prix and a new title song
Sky Sports will stream every round of the 2026 Formula 1 season live, covering all 24 races and continuing its broadcast partnership through to 2029. The network has unveiled a new F1 title song — Tate McRae’s ‘Just Keep Watching’ — and is offering contract‑free access through NOW Sports Day and Month memberships.
Global’s Heart, Capital and Radio X staged a Silverstone go‑kart challenge
Presenters from Heart, Capital and Radio X competed head‑to‑head in a Formula 1‑themed go‑kart race filmed at Silverstone, marking the first campaign to feature multiple Global radio brands in the same promotion. Mark Wright and Pandora Christie represented Heart; Siân Welby and Kem Cetinay represented Capital; and Chris Moyles and Polly James represented Radio X. The week‑long series premiered on Global Player before appearing on each brand’s TikTok and Instagram channels.
Martin Brundle and David Croft presented the challenge and listeners could win a premium viewing bundle
Sky Sports F1 pundit Martin Brundle presented the Silverstone challenge with commentary support from David Croft, and on‑air mentions and live reads across Heart, Capital and Radio X directed listeners to watch the episodes on Global Player. Listeners could enter to win an at‑home viewing package that included a 55‑inch Samsung 4K Smart TV, a Sonos surround sound system and a 12‑month NOW Sports membership.
For now, the activity is positioned as the start of wider collaboration between Global and Sky Sports around major Formula 1 races during the season. If audience engagement holds, Global and Sky Sports plan to expand similar cross‑brand content across key races this year.
Next confirmed milestone: the Australian Grand Prix on March 6, with live race coverage starting Sunday at 4: 00 a. m. ET (build‑up from 2: 30 a. m. ET). If viewership increases during that opening weekend, the partners have signaled more integrated content will follow throughout the season.
