Netflix Cuts Ties with Meghan Markle amid Harsh Criticism
Meghan Markle and Netflix have officially ended their partnership concerning the lifestyle brand, As Ever. The announcement came recently, with both parties expressing their perspectives.
Netflix Statement on Partnership Termination
In its statement, Netflix praised Meghan Markle for her vision and contributions to As Ever. The company noted:
- Meghan’s passion inspired the brand’s creation.
- They played a role in bringing her vision to life.
- Meghan will now independently grow As Ever.
Meghan Markle’s Response
A spokesperson for Markle stated that As Ever has achieved significant growth and is ready to operate independently. The spokesperson added:
- Expressed gratitude for Netflix’s support during the launch.
- Announced an exciting year ahead for the brand.
Public Reactions to the Announcement
- One user accused Markle of acting inappropriately in contrast to Netflix’s respectable announcement.
- Another observed that Netflix generally invests in successful brands, not startups that don’t meet expectations.
- Comments also referred to Markle’s previous experiences with other platforms.
Performance of ‘With Love, Meghan’
The Netflix series, “With Love, Meghan,” which launched in March 2025 alongside the As Ever brand, reportedly struggled to gain traction. Key statistics revealed:
- The show did not reach the top 1,000 most-watched programs on Netflix.
- Between July and December 2025, its second installment ranked as the 1,124th most-watched show.
- It garnered only two million views during that period.
As Ever Product Offerings
As Ever features various lifestyle products including:
- Honey and tea sets
- Jam sets
- Candles priced at $64 (£48)
Despite the challenges faced, Markle’s venture into the lifestyle brand arena continues as she aims to establish As Ever independently. Fans and critics alike will be closely watching her next steps.
