Netflix Pulls Investment from Meghan Markle’s Lifestyle Brand
Netflix is stepping back from its investment in Meghan Markle’s lifestyle brand, As Ever. This decision comes amidst changes in their business relationship, particularly following the decline in viewership for Markle’s series, *With Love, Meghan*.
Details of Netflix’s Withdrawal
The partnership began with the launch of *With Love, Meghan*, which aimed to highlight Markle’s vision for everyday living. Unfortunately, Season 2 of the series faced a significant drop in audience engagement towards late 2025, leading to speculation about its future on the platform.
Netflix’s Statement
- Netflix confirmed it was never meant to be a long-term investor in As Ever.
- The streaming service noted Markle’s commitment to creating beautiful, simple lifestyle solutions as the foundation for the brand.
- Despite stepping back, Netflix expressed its support for Markle’s ongoing efforts with As Ever.
The company stated, “Meghan will continue growing the brand and take it into its next chapter independently.” This highlights that both parties are moving forward separately but on good terms.
Future of Meghan Markle’s Brand
After a year of collaboration, As Ever is poised for independent growth. A representative for the brand expressed gratitude for Netflix’s role during its launch period, noting the significant progression the company has achieved since its inception.
Looking Ahead
As Ever is preparing for an exciting year ahead, with plans to share new developments with the public soon. Meanwhile, Netflix continues its association with Markle and Prince Harry under a revised first-look agreement announced in August.
Their production company, Archewell Productions, in partnership with Sony’s IPC, produced *With Love, Meghan*, reflecting their ongoing commitment to create content, even as their business dynamics shift.
The evolution of Meghan Markle’s lifestyle brand and her relationship with Netflix emphasizes the changing landscape of celebrity partnerships in the entertainment industry.
