Netflix Withdraws from Meghan Markle’s $64 Scented Candle Venture
Netflix has concluded its partnership with Meghan Markle’s As Ever lifestyle brand, which includes a range of products such as $64 scented candles. The streaming giant confirmed this transition in a statement shared with The Hollywood Reporter.
Details of the Partnership’s End
Netflix expressed gratitude for its role in launching the As Ever brand. A spokesperson for the brand mentioned that they have experienced “meaningful and rapid growth” over the past year. As Ever now plans to evolve independently.
Reactions from Meghan Markle and Netflix
Markle stated, “We are grateful for Netflix’s partnership… and are excited for what’s to come.” This split follows a significant downgrade in her production deal with Netflix, transitioning from a comprehensive overall agreement to a first-look contract.
Previously, Netflix had characterized its arrangement with Archewell Productions—as Markle and Prince Harry’s media company is known—as an “extended partnership.” Despite the official tone, insiders suggest the deal is notably less robust compared to the original terms.
Product Offerings and Brand Growth
The As Ever brand features a variety of products, including:
- $64 scented candles
- Artisan honey, touted as the “most expensive” available
- Fruit spreads retailing at $15
- Wine and bookmarks
The brand’s products have reportedly sold out quickly, a testament to Markle’s influence and the brand’s growing popularity.
Future Prospects
Meghan Markle, along with her team, is now focused on expanding As Ever independently. As they look ahead, the brand aims to introduce more products and possibly new categories, promising an exciting year for its consumers.
While Netflix remains in the entertainment arena with Archewell Productions, its exit from Markle’s lifestyle venture signals a shift in priorities and partnerships within the streaming space.
