Liverpool FC Revamps Anthem to Promote Inclusivity
Liverpool FC has launched an initiative named “Signs of Unity” to promote inclusivity among its fan base. In partnership with Carlsberg, the club will teach its iconic anthem “You’ll Never Walk Alone” in British Sign Language (BSL). This initiative allows deaf and hard-of-hearing supporters to engage fully in matchday celebrations.
Liverpool’s Commitment to Inclusivity
The “Signs of Unity” program made its debut on February 28, 2023, during a Premier League match against West Ham United. A study by Carlsberg revealed that 81% of deaf and hard-of-hearing fans desire to participate in matchday chants but often feel excluded. This initiative is part of Liverpool FC’s broader “Red Together” strategy, which focuses on equality, diversity, and sustainable practices.
Key Features of the Initiative
- British Sign Language Training: Fans at Anfield will learn to perform the anthem using BSL.
- Support from Players: Players such as Cody Gakpo and Curtis Jones appear in promotional videos to encourage participation.
- Fan Engagement: Deaf supporters Lucy and David Cossins participated in a special event where they shared their stories.
- Long-Term Presence of Interpreters: Liverpool FC plans to have BSL interpreters at all home games to support ongoing inclusivity.
Involving the Community
Players Curtis Jones and Jeremie Frimpong surprised the Cossins by visiting them to help learn the BSL version of the anthem. Their involvement underscores the emotional bond between fans and the club, as well as the significance of inclusive participation. Lucy and David were later invited to perform in front of the stadium.
Statements from Leadership
Rishi Jain, Liverpool FC’s director of impact, expressed pride in the “Signs of Unity” initiative. He emphasized that the commitment to BSL interpreters aligns with their goal of making Anfield accessible for all. Lynsey Woods, Carlsberg’s global brand director, mirrored this sentiment, highlighting the importance of football as a communal celebration.
Broader Context of Inclusivity
This initiative reflects a growing movement worldwide aimed at enhancing access for deaf and hard-of-hearing communities. For instance, Singapore’s food and beverage sector has also embraced inclusivity, employing deaf personnel in various roles. Liverpool FC and Carlsberg have set a benchmark for other organizations, emphasizing the need to create welcoming environments for all fans to enjoy the beautiful game.
