Damson Idris Named Formula 1 Global Ambassador and Nominated for Handsome Award
damson idris has been tapped as Formula 1’s global brand ambassador and was also named among nominees for the 2026 “Most Handsome Man Alive” list, raising his visibility across sport and entertainment at a moment when his film work and upcoming projects remain prominent.
Damson Idris — damson idris named F1 ambassador
Damson Idris has been announced as Formula 1’s global ambassador. The appointment follows his appearance in the new “All To Drive For” campaign, which featured him alongside all 22 drivers. In his new role he will attend several Grands Prix and support Formula 1 in content, partner and promotional activities intended to introduce new audiences to the sport.
His F1 connection grew out of his starring role in the film "F1, " in which he co-starred with Brad Pitt. In that film Pitt’s character mentors the rookie driver played by Idris; the production filmed at live Grand Prix races with Formula 1’s full collaboration. The movie grossed more than $630 million at the box office and is described as the most successful sports movie of all time.
Stefano Domenicali, President and CEO of Formula 1, welcomed the appointment and noted the potential to reach new fans through Idris’s platform. Idris has described his attraction to environments where culture, performance and precision intersect and said he is proud to step into the ambassador role.
Most Handsome Man Alive nomination
Damson Idris was named among nominees for the 2026 “Most Handsome Man Alive” list; the nomination was announced on social platforms and places him alongside fellow nominees that include international entertainers and public figures. The list also features Nigerian music star Rema and a range of global celebrities drawn from film and music.
The nomination highlights a parallel track of public recognition for Idris that runs alongside his film and brand work, underscoring his crossover appeal beyond acting.
Film success and upcoming projects
Idris’s profile has been buoyed by the box office performance of "F1, " and his upcoming screen slate remains active. He is set to star in "Children of Blood and Bone, " with that film scheduled for release in January 2027, and he is attached to a project in which he will portray Miles Davis. Outside acting, he has launched a luxury jewelry venture inspired by his mother’s heritage and her work as a jewelry broker.
Analysis and near-term outlook
Observable indicators frame the broader significance of these moves: the film’s box office tally exceeded $630 million, and Formula 1 reports a global fanbase exceeding 827 million, with 43% under 35 and 42% female. With Idris scheduled to attend multiple Grands Prix and support promotional activity, the ambassador role aligns with both his entertainment profile and the sport’s stated audience demographics.
