Jade Thirlwall's Off-White Look Divides BRIT Awards Red Carpet Amid Worst-Dressed Calls
At the BRIT Awards red carpet in Manchester, jade thirlwall — a nominee for Artist of the Year and Best Pop Act — arrived in a custom Off-White ensemble that helped place her among several headline-making outfits judged harshly by commentators. The contrast between her carefully planned, multi-layered design and the evening’s catalogue of polarizing looks has crystallized debate about fashion choices on one of Britain’s biggest music nights.
Jade Thirlwall's Off-White collaboration with IB Kamara
Thirlwall wore a custom Off-White look created by IB Kamara and his team, a multi-layered construction featuring a catsuit, skirt, bomber jacket, boots and a matching bag in a single print. The design was produced on a tight timeline — the team worked with just one month to realize the concept — and the parties exchanged ideas by email to land on what they described internally as a modern take on a red-carpet gown. Thirlwall said the layers were deliberate: the jacket and skirt could be removed for the after-party, and the look’s practicality was driven in part by the cold outside.
Tallia Storm's 27-year-old catsuit drew attention
Tallia Storm, 27, stepped onto the carpet in a skin-tight plunging catsuit printed with a cartoon-inspired motif. The outfit’s bold silhouette and plunging cut were immediately conspicuous and formed part of the evening’s most-discussed red-carpet moments.
Fleur East's Strictly It Takes Two hosting credit and outfit concerns
Fleur East, who hosts Strictly It Takes Two, appeared in a brown satin co-ord marked by dramatic white collar and sleeve detailing. Observers noted the outfit was eye-catching but also suggested the piece looked tight in areas, a constraint that would likely make sitting through the ceremony uncomfortable.
Rosalía's feathered gown and the RuPaul's Drag Queen Marmalade statement
Spanish singer Rosalia, 33, arrived in a strapless feathered gown that showed her toned midriff; the dress’ voluminous feather treatment proved instantly talk-worthy. RuPaul's Drag Queen Marmalade created a different kind of spectacle in a metallic silver tasseled dress topped by an elaborate headpiece formed of sequined branches, an appearance that drew attention for its extravagance.
Other carpet looks: Sian Welby and Molly Marsh
Capital Radio and This Morning host Sian Welby, 39, wore an autumnal rust-coloured mini dress featuring a strapless corset bodice and ruffled skirt, paired with platform champagne-coloured heels and a chunky pearl necklace. Former Love Island star and influencer Molly Marsh also found herself listed among the evening’s more controversial fashion choices.
Thirlwall's fashion history and the solo-era context
Last year’s BRIT Awards marked Thirlwall’s first solo performance; she chose a Regency-inspired baby-blue denim dress by Glen Martens for Diesel that evoked her 'Angel of my Dreams' video and landed on many best-dressed lists. This season she framed her outfit decisions as part of a deliberate solo-artist strategy, working with stylists Zach and Jamie to step up the fashion messaging. Thirlwall said loud, brave looks help her adopt a pop-star persona and that if she wore something "safe and 'normal'" she would feel more nervous.
What makes this notable is how a single night can both amplify carefully planned designer collaborations — Off-White and IB Kamara’s one-month turnaround — and expose them to the same column inches as more overtly polarizing choices from other attendees. The timing matters because Thirlwall’s solo-era momentum, paired with a visible design partnership, invites sharper scrutiny than a routine red-carpet appearance.
Every distinct moment on the Manchester carpet — from Tallia Storm’s printed catsuit to Rosalia’s feathers and Marmalade’s sequined branches — contributed to an evening in which deliberate fashion risk-taking collided with instant, often harsh public appraisal.
