Burger King Revamps Iconic Whopper After Nearly Ten Years
Burger King is making a significant update to its iconic Whopper, the first in nearly ten years. The fast-food chain announced these changes on Thursday, responding to customer feedback.
Burger King Revamps Its Whopper
The revamped Whopper will debut on a new, improved bun. This premium bun is designed to enhance the overall taste of the burger. Additionally, the Whopper will now be served in a box, replacing the traditional paper wrapper.
Official Statement
Tom Curtis, president of Burger King U.S. and Canada, stated, “Over the past several years, we’ve focused on strengthening our operations and modernizing our restaurants.” He emphasized that the changes are aimed at elevating the core menu while maintaining the beloved characteristics of the Whopper.
New Features of the Whopper
- Better tasting mayo
- Freshly cut onions
- Tomatoes
- Lettuce
- Tangy pickles
- Classic burger patty remains unchanged
A Brief History of the Whopper
The Whopper was introduced in 1957 by Burger King co-founders James McLamore and David Edgerton. The idea came while McLamore was on a trip back from Miami, where he spotted a restaurant serving a popular large hamburger. He later created a similar large burger for Burger King’s Miami locations.
At that time, the original Whopper sold for just 37 cents, equivalent to around $4.36 today.
Investment Impact
Reports indicate that the enhancements will cost franchisees approximately $4,000 annually.
This update marks a strategic step for Burger King, aiming to maintain the relevance of its timeless offerings while responding to consumer preferences.
