Demi Moore debuts chin-length bob at Demna’s Gucci debut in Milan

demi moore arrived at Milan Fashion Week for Demna’s debut at Gucci with a dramatic new chin-length bob and her micro-chihuahua, Pilaf, drawing attention ahead of the Feb. 27 show. The appearance matters because it coincided with the creative director’s first runway collection for the house, a moment the designer framed as a fresh starting point.

Demi Moore’s new chin-length bob and hair history

Moore wore a dark chin-length bob with a swept-over side part, tousled so the ends kicked out at the nape of her neck. The look contrasted with her hallmark waist-skimming, raven-coloured hair: the new cut was 22 inches shorter than her signature style and had an almost wet-look shine.

Her history of fearless hair changes was noted alongside the new cut: a pixie in Ghost, the G. I. Jane buzz cut, chic bobs, blonde bowl cuts, and bratpack-era up-dos as Elisabeth Sparkle in The Substance.

Hairstylist Dimitris Giannetos on the transformation

Dimitris Giannetos, identified as Moore’s go-to hairstylist, said, "I wanted to give Demi Moore a major transformation for the first show of Demna at Gucci. " He said he wanted to highlight her personality through the hair—"iconic, fabulous, edgy, but at the same time, effortless. "

Giannetos, who has worked with Kim Kardashian to Amal Clooney on colour switch-ups and chops, framed the cut as an intentional change for the runway moment.

She arrived with Pilaf and a second-skin leather look

demi moore’s overall styling matched the sharper lines of the moment: she wore a second-skin leather jacket and tight matching pants, carried a classic black bag and wore shield sunglasses. Her micro-chihuahua Pilaf was described as her main accessory as she posed ahead of the Gucci show.

Demna called the show the "birthday" of his creative vision

The Gucci runway marked creative director Demna’s first set of runway looks for the brand. The 44-year-old designer described the show as the "birthday" of his creative vision in a pre-show open letter and wrote the day before the Friday, Feb. 27, show in Milan that Gucci "must become a feeling" and "must become an adjective. "

He added, "This first Gucci show introduced a universe of people, archetypes, consumers and dress codes that will shape my design language moving forward, " and, "It is a beginning. But it is intentional and fully formed. " Demna was previously Balenciaga’s creative director, a role he held for a decade, and was announced as Gucci’s new creative director in March before officially taking over in July following the sudden exit of Italian designer Sabato De Sarno.

Star turns and dates across Milan Fashion Week

Milan Fashion Week kicked off Feb. 24 in Italy’s style capital, with the country’s most iconic brands showing fall/winter catalogues from Fendi to Armani and Missoni. On Feb. 27, Kate Moss closed the Gucci runway in a black sequined turtleneck gown with a Gucci g-string peeking out at the rear of the open-backed dress; the look was paired with an eye-catching set of nails and described as ripe for award show red carpets.

Karlie Kloss made her first catwalk appearance since 2023 in a chunky black turtleneck and a tan Gucci-monogram pencil skirt, while Emily Ratajkowski hit the runway in a silver mini dress. Photographs captured Donatella Versace and Demi Moore posing ahead of the Gucci show on Feb. 27, 2026, and other events that week included a Tod’s show and the Moschino show both on Feb. 27, 2026, plus the Cavalli show on Feb. 26, 2026 where Fausto Puglisi appeared at the end of the runway.

Front-row notable attendees and Armani details

Mark Zuckerberg and Priscilla Chan attended the Prada show on Feb. 26, 2026, turning heads in the front row; Mark Zuckerberg also sat front row at Prada amid trial. The Armani show on Feb. 26, 2026 featured Nicholas Galitzine, whose collection blended old-school statement dressing with modern flair—bespoke caps, popped collars, and royal reds and blues—and Galitzine posed with Kendall Jenner at the Armani presentation.

Whether Moore will keep the chin-length bob beyond Milan Fashion Week remained an open question as the shows continued and attention stayed fixed on Demna’s first runway for Gucci.