Anchor Point Studios to Depart NetEase, Pursue Independent Path

Anchor Point Studios has officially transitioned from its parent company, NetEase, to operate independently. This change marks a significant milestone for the studio, which was launched in 2023. Led by industry veteran Paul Ehreth, who previously worked with Smilegate Barcelona and Remedy on games like Alan Wake 2 and Control, Anchor Point Studios is headquartered in Barcelona, Spain, with an additional office in Seattle, US. The studio specializes in developing action-adventure titles for both console and PC.

Transition to Independence

In a recent announcement on LinkedIn, Ehreth expressed optimism and excitement about this major shift. He emphasized that this independence allows the studio to refine its vision and seek new partnerships that align with its creative goals. “Our team remains motivated and deeply committed to the incredible game we’re building,” Ehreth stated.

Future Prospects and Partnerships

• Ehreth mentioned the studio is actively seeking conversations with potential investors and partners.
• The focus will be on aligning with those who share their vision for future endeavors.

He also expressed sincere gratitude to NetEase for their support, highlighting how the backing enabled the team to develop their talents and explore innovative ideas.

Context of NetEase’s Strategy

The independence of Anchor Point Studios is part of a broader trend within NetEase. The company has seen a series of Western studios either spun out or closed entirely, including Bad Brain Game Studios and NetEase Montreal. Recently, it sold the mobile studio Mattel163 back to Mattel.

Financial Performance

NetEase’s financial outlook remains strong. The company reported a 6.9% increase in overall revenue for 2025, totaling RMB 112.6 billion (approximately $16.1 billion). The gaming segment specifically saw revenue growth of 10.1%, reaching RMB 92.1 billion ($13.2 billion). Online games accounted for 97.3% of this revenue, driven by popular titles like:

• Fantasy Westward Journey Online
• Identity V
• Where Winds Meet
• Marvel Rivals

As Anchor Point Studios embarks on this independent journey, its commitment to innovation and quality in game development promises exciting prospects ahead.