Apple Launches Enhanced Video Podcast Experience on Apple Podcasts
Apple has announced an important upgrade to Apple Podcasts, set to launch this spring. This update will introduce enhanced capabilities for video podcasts using state-of-the-art HTTP Live Streaming (HLS) technology. This initiative aims to offer creators more control and monetization options while providing users with a high-quality viewing experience.
Key Features of the Enhanced Video Podcast Experience
The update promises to revolutionize how listeners engage with podcasts. Users will enjoy seamless switching between audio and video options. They can also download videos for offline viewing. HLS technology will ensure smooth playback, optimizing quality based on network conditions.
- Seamlessly switch between watching and listening.
- Download capabilities for offline viewing.
- Smooth playback with automatic quality adjustments.
- Integration with personalized recommendations and editorial curation.
Empowerment for Creators
Podcast creators will have an unprecedented level of control over their content. They will distribute videos through various hosting providers and ad networks, allowing for dynamic ad insertion. This feature opens doors to a new advertising market.
Major partners supporting HLS video at launch include:
- Acast
- ART19
- Triton’s Omny Studio
- SiriusXM
Apple does not charge creators or hosting providers for distribution, either via traditional or HLS methods. However, an impression-based fee will be applied to ad networks delivering dynamic ads within the HLS video podcasts starting later this year.
Industry Reactions
Industry leaders have expressed enthusiasm about this development. Greg Glenday, CEO of Acast, highlighted this initiative as a major advancement for creators and advertisers alike. Similarly, ART19 CEO Geoff Mattei emphasized the significance of streamlining video distribution for podcast publishers.
SiriusXM’s Chief Advertising Revenue Officer noted the importance of maintaining podcast integrity while enhancing its capabilities. This upgrade aims to support business growth for publishers and marketers, aligning with the evolution of podcasting.
Global Availability
The HLS video functionality will be accessible to users in over 170 countries and regions. Apple Podcasts will continue to offer millions of shows across various categories. Users can customize their experience with features like Enhanced Dialogue mode, adjustable playback speeds, and automatic chapter creation.
Starting today, beta testing for HLS video will commence with iOS 26.4, iPadOS 26.4, and visionOS 26.4. The full rollout will reach iPhone, iPad, and Apple Vision Pro users this spring, including access through Apple Podcasts on the web.
For further details and instructions on enabling HLS video, podcast hosting providers and creators can visit Filmogaz.com.
