Apple’s Face ID Doorbell Poised for Success with Key Feature

Taylor Keatsman

Published: February 16, 2026 3:57 PM ET

Apple’s Face ID Doorbell Poised for Success with Key Feature

Apple is reportedly set to introduce several new Home products this year, including a highly anticipated video doorbell integrated with Face ID technology and smart lock functionality. This innovative product could capitalize on recent privacy concerns associated with competitor devices.

Opportunity Arises from Privacy Concerns

Amazon’s Ring recently faced backlash due to a Super Bowl advertisement that stirred mixed emotions. The ad showcased Ring’s new ‘Search Party’ feature, which aims to help locate lost pets through its vast network of connected devices. Initially perceived as a heartwarming initiative, the underlying privacy implications quickly soured public sentiment.

This backlash against Amazon’s approach has opened a window for Apple to launch its own video doorbell. The timing appears optimal for introducing a product that emphasizes privacy and security, which are increasingly significant to consumers.

Features of the New Video Doorbell

Apple’s upcoming video doorbell is expected to feature advanced facial recognition technology capable of wirelessly connecting to smart door locks. This feature will allow the doorbell to unlock a homeowner’s door automatically by recognizing their face, similar to how Face ID operates on the iPhone.

Apple’s Competitive Edge

Apple’s commitment to privacy provides it with a distinctive advantage in the home security market. Consumers often express greater trust in Apple’s handling of in-home security footage compared to competitors. This trust could translate into increased sales and subscriptions to iCloud, where users might store their doorbell’s video footage.

Adapting to Consumer Sentiment

Privacy, while sometimes seen as a secondary concern, can shift dramatically in consumer prioritization. The recent Ring controversy has highlighted the importance of privacy features. This scenario could encourage potential customers to consider switching from Ring to Apple’s Home products.

Conclusion

As Apple prepares to unveil its video doorbell, consumers are left wondering if it will resonate in a market influenced by privacy fears. Apple hopes to attract users dissatisfied with competitors by reinforcing its privacy-centric philosophy.