Morgan Freeman Ponders Crumpets in New ITV Ad
Oscar-winning actor Morgan Freeman stars in a new advert for Warburtons, marking the baking firm’s 150th anniversary. The 88-year-old narrates a two-minute spot where he humorously explores the concept of crumpets, alongside bakery boss Jonathan Warburton.
Morgan Freeman and the Warburtons Legacy
The advert showcases Freeman’s iconic voice, recounting the history of Warburtons, a company founded in 1876 in Bolton by Thomas and Ellen Warburton. This family-run business is presently operated by the fifth generation of the Warburton family. The commercial serves as a tribute to a remarkable 150-year legacy in bread baking.
Cameo Appearances and Nostalgia
Freeman follows a tradition of Hollywood celebrities featured in Warburtons adverts. This includes notable figures such as Olivia Colman and George Clooney. In a light-hearted nod to Colman’s previous involvement, the advert features a wanted poster of her with the caption: “Wanted for crimes against crumpets.”
- Freeman humorously wonders, “What the hell is a crumpet?”
- He describes crumpets as “delicious” with “about 300 holes.”
- A montage features iconic scenes like the Moon landing and various British life snippets.
Highlights and Cultural References
The advertisement intertwines nostalgic imagery, showing a chimney sweep, a Regency-era woman, and a modern child, all enjoying different varieties of bread. It includes a playful homage to the 1986 film “Top Gun,” with a bread-themed parody set to Berlin’s hit “Take My Breath Away.”
Freeman’s narration emphasizes the generational dedication to baking, with poignant visuals of a newborn and references to the future of Warburtons. The ad concludes at the company headquarters, where Jonathan Warburton states, “There’ll always be a Warburton behind this desk,” to which Freeman cheekily replies, “Hey, that’s my line.”
Freeman’s Reflections on the Partnership
In discussing his participation, Freeman expressed admiration for the Warburtons commitment to quality baking over the decades. He remarked, “Their commitment shines through, making clear why they’ve remained a beloved household name.”
Jonathan Warburton’s Sentiments
Jonathan Warburton conveyed his enthusiasm for the advert, stating, “Baking truly is in our blood.” He emphasized that this campaign is a celebration of their love for baking. Warburton highlighted Freeman’s role as a potent storyteller, noting, “He brings an epic and memorable scale to our history.”
With this exciting collaboration, Warburtons not only celebrates its rich history but also looks forward to continuing its legacy in the coming years.
