Kayo Hikes Monthly Premium by $6 Before AFL Season Begins

Streaming service Kayo has announced a significant increase in its monthly premium subscription, now priced at $45.99. This $6 rise comes just before the eagerly awaited AFL season, indicating Kayo’s commitment to enhancing its offerings.

Kayo’s Price Increase and Its Impact

The increase reflects the rising costs associated with acquiring sports broadcasting rights. Kayo has made substantial investments, amounting to hundreds of millions of dollars, to provide a diverse range of sports programming.

A representative from Kayo highlighted that despite this hike, the entry-level subscription price remains unchanged. This allows fans continued access to over 50 live sports, ensuring they can enjoy their favorite events.

What’s New in the AFL Season?

• A new State of Origin match is scheduled for this weekend.
• An expanded finals series will introduce a wildcard round.
• Major matchups, like the Collingwood vs. Essendon Anzac Day clash, will still be available on free-to-air television.

Broadcast Changes on the Horizon

Starting in 2025, Saturday home-and-away matches will only be accessible via paid services in Victoria. These matches will exclusively air on Kayo and Foxtel. A similar arrangement will apply across Australia during the first eight rounds of the season.

Ownership and Financial Considerations

Kayo is primarily owned by DAZN, following its acquisition of Foxtel two years ago. The changes in subscription pricing are crucial for managing the ongoing rise in sports rights costs. This move is aimed at supporting continued enhancements in production quality and technology.

Key Details

With these strategic adjustments, Kayo aims to provide a superior viewing experience for sports fans while addressing the financial challenges inherent in sports broadcasting.