Olympic Skier Eileen Gu, 22, Masters Brand Deals, Sports, and Schooling

Eileen Gu, a prominent figure in freestyle skiing, has emerged as a leading athlete and influencer at just 22 years of age. With four Olympic medals to her name, she balances her sport with academic commitments at Stanford University, where she studies international relations. Currently, she is on leave to prepare for the upcoming 2026 Milan-Cortina Olympic Games.

Eileen Gu: A Dual Career in Sports and Schooling

Gu is not just focused on athletics; she has found considerable success off the slopes. In the previous year, Forbes reported that she earned $23.1 million, making her the fourth-highest-paid female athlete. This income surpasses renowned sports figures like Naomi Osaka and Caitlin Clark.

The Young Entrepreneurial Mindset

Gu’s mantra is clear: age should not hinder ambition. “You can do it all now,” she stated in an interview. Amidst the challenges faced by Generation Z, including economic uncertainty and technological advancements, she encourages young people to pursue their goals without delay.

• Early Beginnings: Eileen Gu began skiing at the age of three.
• Financial Independence: By her teenage years, she earned enough through endorsements to fund her own education.
• Brand Partnerships: Gu has secured contracts with major brands like Red Bull, Porsche, and TCL.

A Balancing Act

Gu’s life exemplifies the juggling act faced by many athletes. While competing, she often balances academics, modeling, and brand engagements. For instance, her recent schedule included events like a Stanford sorority formal and a Victoria’s Secret show, alongside academics and personal commitments.

Impact Beyond Medals

Reflecting on her accomplishments, Gu has shifted her perspective on success. She values the impact she can make rather than only personal accolades. “What is really fulfilling is actually collective success,” she shared, emphasizing her desire to leverage her platform positively.

Social Media Influence

Gu boasts over 2 million followers on Instagram, in addition to a substantial audience on TikTok. This digital presence complements her brand as a multi-hyphenate athlete.

Future Aspirations

Looking ahead, Gu is set to compete in multiple events at the 2026 Winter Olympics, including women’s slopestyle, big air, and halfpipe. Although she competes for Team China, her decision aligns with her desire to honor her mother’s heritage.

While many athletes rely heavily on competition winnings, less than 1% of Gu’s income comes from prize money. As she prepares for the Olympics, her focus remains on both her sporting career and her academic pursuits.