Ben Affleck Taps Jaleel White for New Dunkin’ Super Bowl Ad Featuring ’90s Icons
Dunkin’ has embraced ’90s nostalgia for its highly anticipated Super Bowl LX advertisement. The 2026 spot features a roster of beloved icons, including Ben Affleck, Jennifer Aniston, Jaleel White, and Matt LeBlanc. NFL legend Tom Brady also makes a surprise appearance.
Dunkin’s Super Bowl LX Ad: A ’90s Sitcom Revival
The commercial, titled “Good Will Dunkin’,” imagines a fictional sitcom set at MIT in 1995. This location is significant as it is where Affleck filmed “Good Will Hunting.” The ad showcases a stellar lineup, comprising:
- Ben Affleck
- Jennifer Aniston
- Matt LeBlanc
- Jaleel White
- Ted Danson
- Jason Alexander
- Jasmine Guy
- Alfonso Ribeiro
- Tom Brady
White, who gained fame as Steve Urkel on “Family Matters,” expressed excitement about joining this star-studded cast. He revealed that Affleck reached out personally, stating, “I want you in this too.” This was a fulfilling moment for White, who felt honored to be part of such a nostalgic ensemble.
A Touch of Humor and Iconic References
The ad begins with Jason Alexander, portraying a Dunkin’ store manager, making a quip about coffee arrangements. LeBlanc humorously questions Affleck’s coffee choices, saying, “If he’s such a genius, then why’d he put ice in his coffee?”
Affleck’s dialogue includes a nod to his character’s past, borrowing LeBlanc’s famous catchphrase from “Friends,” asking, “How you doin’?” Additionally, he references another plotline from the show with the line, “We were on a break,” when questioned about his relationship.
Ted Danson makes a memorable cameo, reminiscent of his character Sam Malone from “Cheers.” Ultimately, Aniston concludes the commercial by speaking to Affleck through the glass of the donut shop alongside Tom Brady. White praised Dunkin’ for effectively capturing the essence of the ’90s, calling the decade “damn magical.”
Reflecting on Nostalgia
The depth of nostalgia is palpable, especially for Jaleel White, who remarked that 1995 was among his favorite years. He fondly recalls witnessing Michael Jordan filming “Space Jam” and the excitement of that exhilarating time. While White admits to being sensitive to caffeine, he enjoys the classic maple donut with sprinkles and apple fritters.
As Super Bowl LX approaches, White hopes for an exciting game, echoing sentiments from Tom Brady. Dunkin’s clever ad not only entertains but also pays homage to an era cherished by many.
