Bad Bunny Surpasses Super Bowl LX with 128.2 Million Viewers
Super Bowl LX generated significant viewer numbers, with an average of 124.9 million across NBC’s platforms. Although this marked a decline of 2.8 million from the previous year, it still secured its place as the second-most-watched show in U.S. history. In the second quarter, viewership peaked at 137.8 million, setting a record for peak viewership in U.S. television history.
Bad Bunny Halftime Show Statistics
Bad Bunny’s halftime show attracted 128.2 million viewers. This was a decrease of 5.3 million from Kendrick Lamar’s show last year, which remains the highest-viewed halftime performance. Bad Bunny, recognized as Spotify’s most-streamed artist of 2025, presented a vibrant celebration of Puerto Rican culture through his music and lively choreography. A unique aspect of his performance included a couple getting married live on stage.
Controversial Reactions
The halftime show did not escape criticism. Former President Donald Trump described the performance as “disgusting” via social media. Despite this, Bad Bunny’s popularity showcased the potential for a diverse audience.
Viewership Insights and Influences
This year’s Super Bowl’s average audience was influenced by several factors. A less thrilling game on the field contributed to the dip in viewership. Additionally, a new methodology from ratings partner Nielsen was employed, offering a more comprehensive picture of the audience. This update resulted in consistently higher ratings for various sports across the board.
- The game averaged 3.3 million viewers on Telemundo, the highest in Spanish-language history.
- Viewership peaked at 4.8 million during halftime broadcasts.
Comparative Events and Viewership
The Super Bowl is also considered the leading TV event annually. This year, the combined interest of the Winter Olympics likely drew additional casual viewers to the broadcast. Moreover, a simultaneous concert led by Kid Rock attracted up to 6 million concurrent viewers on YouTube, although this figure is not confirmed by official measurements.
Future Prospects and Analysis
Despite the drop in viewership, the NFL remains a powerhouse in television ratings. The 2025 season marked one of the best for TV viewership since records began in 1988, averaging 18.7 million viewers per game. Historical factors, including the absence of well-known quarterbacks like Tom Brady or Patrick Mahomes, may have affected the appeal of this year’s Super Bowl.
In conclusion, while the ratings did not surpass last year’s figures, Super Bowl LX still represents a robust viewership figure amidst evolving audience dynamics. The NFL’s global aspirations and increased focus on diverse programming will continue to shape its future events.
