Nicholas Braun Stars in Bonobos Campaign Celebrating Iconic Chino Launch
Bonobos has launched a campaign titled “Still the Best Seat in Town,” featuring actor Nicholas Braun. The campaign highlights the brand’s commitment to creating the ideal men’s chinos nearly two decades after its inception. Set in a classic New York City coffee shop, the campaign emphasizes the art of crafting the perfect cappuccino while showcasing Bonobos’ signature chinos.
Nicholas Braun Takes Center Stage
Nicholas Braun, known for his role as “Cousin Greg” in HBO’s acclaimed series Succession, showcases his engaging personality in the campaign. He humorously critiques poorly fitting chinos while wearing the new Chino 2.0. Braun’s witty commentary reinforces the brand’s message about the importance of fit.
Celebrating Bonobos’ Chino Heritage
The campaign pays tribute to Bonobos’ legacy in men’s fashion. The brand introduces an updated chino style made from its signature twill fabric, featuring a stylish double-pleated silhouette. Customers can also look forward to new seasonal colors, including a fresh 5-pocket version of the Chino 2.0. In March, Bonobos will launch the Vintage Twill Chino, which offers a wider, 90s-inspired fit.
A Nod to Workplace Style
As office dressing evolves, “Still The Best Seat in Town” targets professionals returning to work or entering the job market. Chinos are positioned as an essential wardrobe item—suitable for both work and leisure. Bonobos’ chinos are praised for their timeless appeal and versatility.
Commitment to Fit and Quality
Nearly 20 years after establishing the brand, Bonobos remains dedicated to superior fit and quality. Their signature curved waistband and diverse range of sizes cater to real body types. CEO Greg Scott emphasized that fit remains the core principle since the brand’s founding by Andy Dunn.
Event and Promotions
The campaign will be promoted across digital and social media platforms. Additionally, a store event dubbed “CappuCHINO” is scheduled for February 21st. Customers are encouraged to visit their local Bonobos store for coffee and promotional offers along with their chinos.
About Bonobos
Founded in 2007, Bonobos pioneered a unique shopping experience with the introduction of Guideshops, which combine online retail with personalized service. The brand currently operates 48 Guideshop locations in the U.S. and has expanded partnerships with retail giant Nordstrom.
For further details, visit Filmogaz.com.
