Cadillac Reveals F1 2026 Race Livery in Super Bowl Advertisement
Cadillac has made waves in Formula 1 by unveiling its first racing livery for the upcoming 2026 season. This announcement came through a captivating advertisement during the Super Bowl, the pinnacle event of the 2025-26 NFL season.
Cadillac’s Unique Livery Design
The 2026 Cadillac racing car will feature a distinctive split-sides livery. The right side will predominantly showcase black, while the left side will be largely white. This bold design is intended to make a memorable impact in the competitive world of Formula 1.
Strategic Partnerships and Team Structure
Cadillac is establishing itself as a key player in Formula 1, positioning itself as “America’s new team.” This move is bolstered by the use of historical audio, specifically a segment from President John F. Kennedy’s 1962 moon speech.
Operated by TWG Motorsports, Cadillac will utilize Ferrari engines until its own power unit is expected to debut in 2029. This partnership is crucial for building competitiveness in the early seasons.
Initial Testing and Performance Metrics
Before the official debut, Cadillac has already initiated on-track testing. Their initial filming took place at Silverstone, followed by participation in F1’s collective shakedown in Barcelona. During this event, the Cadillac car completed a significant 164 laps. However, it was clocked over four seconds slower than the fastest lap recorded during the tests.
Testing Highlights:
- Initial filming at Silverstone with a plain black livery.
- Participation in Barcelona’s shakedown with a special test livery.
- Completion of 164 laps, equating to about two and a half race distances.
Season Kickoff and Viewing Information
Cadillac’s F1 campaign is set to launch on March 7th. Fans in the United States can watch the season kick off via streaming on Apple TV.
With its unique livery and ambitious objectives, Cadillac captures the essence of modern motorsport in its quest to leave a mark in Formula 1.
