Benedetto Vigna Joins Ferrari as New CEO
Benedetto Vigna has been appointed as the CEO of Ferrari, succeeding former leadership with a strong reputation. Recognized as one of the top CEOs in the world by Brand Finance, Vigna steps into a significant role focused on innovation and strategic growth. His primary challenge will be overseeing the launch of Ferrari’s first fully electric vehicle.
Benedetto Vigna and the Electric Future of Ferrari
The new electric model is under development at Ferrari’s new E-building facility in Maranello. In October of last year, the company unveiled key technologies used in this groundbreaking model. This year will see further disclosures regarding the vehicle’s interior and the complete design.
Ferrari’s Strategic Objectives
Ferrari has made impressive strides, achieving its industrial goals a year ahead of schedule. The company’s strategic plan aims for a diverse range of powertrains by 2030:
- 40% combustion engine vehicles
- 40% hybrid vehicles
- 20% electric vehicles
However, challenges remain. Ferrari continues to face difficulties in Formula 1, where the team has not been competitive enough to secure podium finishes.
As the driving force behind Ferrari’s future, Benedetto Vigna will need to combine expertise and determination to navigate these challenges effectively.
