Cadillac Unveils First F1 Car Livery in 2026 Super Bowl Ad
The Cadillac racing team has officially introduced its inaugural Formula 1 car livery during a Super Bowl advertisement. This moment marks a significant debut for the American outfit, which aims to make a memorable impact on the F1 landscape.
Cadillac’s Unique Livery Design
During the Super Bowl, Cadillac unveiled a striking split livery design for its Formula 1 car, featuring a distinctive black-and-white color scheme. This dual arrangement serves as a representation of the team’s philosophy, where asymmetry symbolizes a balance of grit and aspiration.
- Black Side: Represents determination and performance.
- White Side: Symbolizes optimism and ambition.
CEO Dan Towriss emphasized that this livery goes beyond mere aesthetics. He stated, “Every detail is intentional: bold, modern, and unmistakably American, while respecting the heritage and precision that define this sport.”
Launch Locations and Significance
The unveiling took place during the Super Bowl, one of the largest sporting events in the United States, held at Levi’s Stadium in California. A replica of the car was also displayed in Times Square, New York City, showcasing Cadillac’s commitment to introducing their identity on a monumental scale.
Entering the Formula 1 Grid
With the introduction of this livery, Cadillac officially joins as the 11th team on the Formula 1 grid, marking the sport’s first new entrant in a decade. The team is backed by General Motors and aims to create a lasting impression in the racing world.
Driver Line-Up and Testing Schedule
Cadillac has signed race-winning drivers Valtteri Bottas and Sergio Perez. The team has already conducted initial shakedown runs at Silverstone and completed extensive testing in Barcelona, where they logged 164 laps using a temporary dark livery.
Cadillac will showcase its race livery for the first time during a filming day at the Sakhir circuit in Bahrain. Official testing is set to begin soon, leading into the exciting 2026 Formula 1 season.
Upcoming Events
The testing schedule is as follows:
| Date | Session |
|---|---|
| February 11-13 | Testing Session 1 |
| February 18-20 | Testing Session 2 |
Fans can look forward to the season’s opening race at the Australian Grand Prix, scheduled between March 6-8, 2026.
Cadillac’s introduction to Formula 1 is more than just a team; it symbolizes a bold ambition to innovate and transcend traditional boundaries in motorsport.
