Cadillac Unveils Striking Two-Sided 2026 F1 Livery
Cadillac has officially unveiled its first-ever Formula 1 car livery during the NFL’s Super Bowl advertisement. This notable launch marks the brand’s entry into the high-octane world of Formula 1 racing.
Overview of the 2026 Cadillac F1 Livery
The livery features a striking two-sided design. The left side showcases a grayish white color, while the right side is boldly colored black. This dual-theme concept draws inspiration from the BAR livery used in the 1999 racing season, which highlighted different colors for various sponsors.
Sponsorships and Logos
- TWG: Owner of the team, prominently featured on the sidepods.
- IFS: A Swedish software company represented on the rear wing endplates.
- Jim Beam: An American bourbon whiskey brand appearing on the bargeboards.
- Claro: A Mexican telecommunications company, supporting driver Sergio Perez.
- Telcel: Another brand related to Perez, subtly displayed in front of the cockpit.
- Tommy Hilfiger: Its branding is visible on the nosecone of the vehicle.
CEO Remarks and Brand Identity
Dan Towriss, CEO of Cadillac, emphasized the significance of the new livery. “This design represents far more than just a paint scheme,” he stated. “It embodies our identity and aspirations in Formula 1.” According to Towriss, every aspect of the livery has been thoughtfully designed to reflect American boldness and modernity while honoring the sport’s rich heritage.
Strategic Reveal Locations
The choice to reveal the livery during the Super Bowl and in Times Square was strategic. It aims to connect with fans on multiple cultural fronts, transcending traditional racing venues and engaging a wider audience.
Drivers Behind the Wheel
Returning to the grid this season are drivers Sergio Perez and Valtteri Bottas. After a year away in 2025, they bring significant experience to the team. Together, they possess an impressive track record, with 16 Grand Prix victories, 23 pole positions, and a total of 106 podium finishes. Bottas, in particular, achieved much of this success during his five seasons with the dominant Mercedes team.
As Cadillac steps into the world of Formula 1, fans eagerly anticipate how this new team will compete on the global racing stage. The unique two-sided 2026 F1 livery is just the beginning of what Cadillac aims to achieve in motorsports.
