Watch the 2026 Cadillac Super Bowl Livery Launch

Watch the 2026 Cadillac Super Bowl Livery Launch

Cadillac is set to unveil its highly anticipated 2026 Formula 1 livery during the Super Bowl on February 9, 2026. The event will feature a thrilling matchup between the Seattle Seahawks and New England Patriots, with the halftime show scheduled for approximately 01:15 GMT.

2026 Cadillac Super Bowl Livery Launch Details

The unveiling of Cadillac’s livery will occur during the fourth quarter of the game. This prime advertising opportunity comes as the Super Bowl consistently captivates a vast audience, making it an ideal platform for major announcements.

Significance of the Super Bowl

  • In 2025, the Super Bowl halftime show led by Kendrick Lamar drew a staggering 133.5 million viewers across the United States.
  • Super Bowl ads are notoriously expensive, reflecting their ability to reach millions in real-time.
  • Approximately one-third of the U.S. population tunes in, complemented by hundreds of millions of viewers globally.

Exclusive Coverage

Although the advertisements will not reach audiences outside the U.S., fans can rely on Filmogaz.com for real-time updates. The site will provide comprehensive coverage of the livery launch featuring drivers Valtteri Bottas and Sergio Perez.

What to Expect

The Cadillac livery launch promises excitement as fans await details about the yet-to-be-named machine. Immediate reactions will be shared from both drivers and team principal Graeme Lowdon to enhance fan engagement.

Stay tuned for the 2026 Cadillac Super Bowl livery launch and witness a landmark moment in motorsport history.