Warning Issued for Popular Snack Sold in Tesco, Asda, Morrisons
Shoppers in the UK are being warned to check their cupboards as a recall has been issued for a popular snack sold in major supermarkets. Brioche Pasquier has announced the recall of specific batches of its individually wrapped Pitch Chocolate and Hazelnut Brioches due to potential contamination with hard plastic pieces.
Details of the Recall
The Food Standards Agency (FSA) has advised consumers not to consume the affected product. The presence of plastic poses a choking hazard, which makes these snacks unsafe to eat.
- Product Name: Pitch Chocolate and Hazelnut Brioches
- Manufacturer: Brioche Pasquier
- Batch Code: UK 034
- Best Before Date: March 4, 2026
Availability
This popular snack is sold in several prominent retailers, including:
- Tesco
- Asda
- Morrisons
- Sainsbury’s
- Ocado
Instructions for Shoppers
The recall was officially issued on Thursday, with retailers displaying notices to inform customers and provide necessary guidance. Brioche Pasquier has urged anyone who purchased the product to reach out for assistance. Consumers can contact the company at [email protected] and are advised to include a picture of the product and batch code.
Safety Precautions
The FSA has reiterated the importance of safety. Those who have bought the affected brioches are instructed not to eat them. Instead, it is essential to follow these steps:
- Do not consume the product.
- Contact Brioche Pasquier’s customer care for instructions.
- Stay informed through official retailer notifications.
About Brioche Pasquier
Brioche Pasquier is a French bakery brand founded in 1974. The company is renowned for its diverse array of sweet baked goods, including traditional brioches and pastries. The brand has been present in the UK market since 2001 and has become popular with children as a convenient snack option.
Consumers are reminded to routinely check labels and stay updated about product recalls, ensuring the safety of their food choices.
